McFadyen Digital Launches Industry-First “Marketplace Suite Spot”

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The marketplace vendor comparison report analyzes leading platforms that enable businesses to launch an online marketplace

McFadyen Digital, a leading global advisor and creator of award-winning marketplaces, today launched the industry’s first and only marketplace vendor comparison report, titled “Marketplace Suite Spot.”

The report evaluates the top technologies that businesses can use to create, launch and grow their own online marketplace. Business and technology leaders across B2B and B2C who are looking to join the platform economy will find valuable guidance to help them evaluate which vendor best fits their specific business needs.

During the pandemic many businesses need to expand and enhance their legacy ecommerce offerings and the "Marketplace Suite Spot" explores the benefits of marketplace models and technologies that aid in the growth and evolving needs of digital commerce.

"Many clients of McFadyen's advisory services requested this analysis so we decided to publish this report." said Tom McFadyen, CEO of McFadyen Digital. “Over 50% of commerce happens on marketplaces - everybody needs a marketplace strategy. This assessment is the first step in participating in the platform revolution.”

The brief presents an analysis of six of the top marketplace platforms: Mirakl, VTEX, Unirgy, Webkul, Arcadier and Sharetribe. Each vendor overview includes information about the solution, pricing, strengths and cautions, a company overview and sample customers. The report also briefly explores a number of other marketplace technologies, including, Maistro, Laravel, Uppler, Izberg, Marketplacer and more.

These marketplace technologies were evaluated on their ability to scale and their features on the Marketplace Maturity Model (the industry standard for measuring marketplaces). These evaluations are based on McFadyen Digital’s hands-on experience with multiple marketplace platforms, conversations with vendors, conversations with clients of vendors, opinions of industry experts and publicly available information.

Download the full “Marketplace Suite Spot” report at

To learn more about McFadyen Digital and how it supports some of the world’s largest retail and B2B brands, visit

About McFadyen Digital

For 15 years McFadyen Digital has been advising on and creating award-winning marketplaces for dozens of clients which cumulatively generate billions of dollars of GMV. We have also been creating award-winning ecommerce experiences for 22 years for hundreds of clients, including over 10% of the Fortune 500.

With over 33 years of enterprise-scale digital transformation projects, McFadyen’s strategy, technology, design, and ongoing innovation services delivered from our offices in the US, Brazil, and India, provide proven and scalable results. During 20 years of global delivery McFadyen Digital has optimized the quality, cost, and timeframe benefits of on-shore, near-shore, and off-shore team collaboration.

For more information visit, connect with us on LinkedIn or follow us on Twitter.

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Thomas Gaydos
McFadyen Digital
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