MCI USA is pleased to announce that its client RESOLVE: The National Infertility Association was honored by the American Society of Association Executives with a 2024 Power of A Gold Award for advocacy initiatives
WASHINGTON, Sept. 24, 2024 /PRNewswire-PRWeb/ -- MCI USA is pleased to announce that its client RESOLVE: The National Infertility Association was honored by the American Society of Association Executives with a 2024 Power of A Gold Award for advocacy initiatives in response to the Alabama Supreme Court's decision that resulted in access to IVF being shut down in that state. The Power of A Awards recognize and celebrate the extraordinary contributions associations make to society.
"We are so proud that one of our long-term client partners, RESOLVE: The National Infertility Association, is being recognized by ASAE with a prestigious Power of A Award," said Carrie Hartin President, Association Solutions, MCI USA. "The RESOLVE team's position as a leader of the infertility community enabled them to instantly mobilize grassroots advocates, drive media attention and impact legislation that helped protect access to IVF care in Alabama."
In response to the Alabama Supreme Court's ruling on February 16, 2024, classifying frozen embryos as children, RESOLVE launched an urgent advocacy program. The ruling's impact not only halted IVF medical treatments at Alabama fertility clinics but also posed broader threats to reproductive rights nationwide. Recognizing the urgent need to address this crisis, RESOLVE launched an advocacy campaign that secured extensive nationwide media coverage, hosted an Advocacy Day at the Alabama State House, and rallied public and political support to counteract the decision's impact on IVF access.
RESOLVE's swift and focused advocacy initiative was successful. Alabama's governor signed a bill that protected doctors and patients involved in IVF from criminal and civil prosecution, just five legislative days from introduction. This immediate legislative response highlighted the campaign's effectiveness in influencing policy change. Additionally, the program significantly expanded RESOLVE's reach and engagement. Requests to bring free support groups to people in need increased by 12 times, registrations to RESOLVE's Federal Advocacy Day nearly tripled, and the organization saw a 69% increase in website visits, reflecting the heightened public engagement.
"I'm thrilled that our staff, volunteers, advocates, and partners who made an impact in Alabama are being honored with a Power of A Award," said Barbara Collura, President/CEO, RESOLVE: The National Infertility Association. "There continue to be threats to IVF at both the state and federal levels, and RESOLVE remains focused on the fight to ensure that all family building options remain accessible and legal to anyone who needs them. We know now what works in a state when there is a threat to IVF, and we are ready to take on the next challenge."
RESOLVE: The National Infertility Association will be recognized at ASAE's Annual Power of Associations Summit Awards on September 24, 2024, at the National Building Museum in Washington, DC.
For more information please contact:
Andy Schwarz
Vice President, Communications
[email protected]
+1 703.506.3260
ABOUT MCI
MCI is a global engagement marketing agency. We design human-centric solutions that unleash the power of people to deliver innovation and growth for our clients. Our offering includes live & virtual events, strategic & digital communications, consulting & community solutions. We help brands, companies, associations, and not-for-profits solve their challenges, bringing their people together to shape their tomorrow. MCI is an independently owned company headquartered in Geneva, Switzerland, with a global presence in 60 offices across 31 countries. http://www.wearemci.com/usa
MCI's US headquarters is in the Washington, DC area with offices in New York, Baltimore, Dallas, and Chicago. http://www.wearemci.com/usa
About RESOLVE: The National Infertility Association
Established in 1974, RESOLVE: The National Infertility Association is a non-profit organization with the only established nationwide network mandated to promote reproductive health and to ensure equal access to all family building options for anyone experiencing infertility or challenges in building their family. RESOLVE addresses this public health issue by providing community to all who need it, connecting them with others who can help, empowering them to find resolution and giving voice to their demands for access to all family building options. http://www.resolve.org
Media Contact
Andy Schwarz, VP Communications, MCI USA, +1 703.506.3260, [email protected], www.wearemci.com/usa
SOURCE MCI USA
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