WOKING, United Kingdom, March 15, 2022 /PRNewswire-PRWeb/ -- Luxury British supercar maker McLaren Automotive has selected InfiniteWorld, a leading metaverse infrastructure platform that enables brands to create, monetise and drive consumer engagement with digital content, as its first official metaverse partner.
The partnership with InfiniteWorld, which announced entry into an agreement with Aries I Corporation (Nasdaq: RAM) in December 2021, will enable McLaren to offer customers a deeper, more engaged digital experience, including the creation and minting of original NFTs (non-fungible tokens) and digital artwork that will represent McLaren's luxury supercars and hypercars.
Select NFTs may be offered with additional unique benefits, including access to exclusive, buyer-only experiences. All will then be made available on a McLaren marketplace.
As part of the new partnership, the InfiniteWorld brand will be represented on the McLaren Automotive partner stack.
Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive, said, "Our decision to select InfiniteWorld to partner with to enter the metaverse is the next step in our digital Web3 journey.
Increasingly in demand from our customers and fans alike, this exciting new partnership will draw on InfiniteWorld's leading expertise to create and offer a range of digital content on the McLaren marketplace. The partnership aims to push the boundaries and elevate the experience, characteristics both synonymous with the McLaren brand in everything we do."
Yonathan Lapchik, Chief Executive Officer of InfiniteWorld, said, "InfiniteWorld is delighted to be chosen as McLaren Automotive's official metaverse partner. We offer the best-in-class technology and design for Web3 experiences. InfiniteWorld will soon provide McLaren's customers ground-breaking enhanced and exclusive digital experiences to elevate their membership in the McLaren universe.
InfiniteWorld looks forward to leveraging our advanced NFT and metaverse infrastructure to showcase McLaren Automotive's exceptional and compelling products and experiences in the metaverse. Our industry-leading expertise in NFTs and branded digital experiences positions InfiniteWorld to deliver on McLaren's ambitious goals in this rapidly developing and expanding space."
Notes to editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
For media inquiries, please contact Sarah Cohen at (310) 260-7901 or Sarah(at)MelrosePR(dot)com.
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company's product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 100 retailers in 40 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.
Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™. In 2016, it announced a new hybrid hyper-GT and confirmed in 2018 that the next Ultimate car would be the Speedtail.
2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.
Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.
The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand's electrified future.
McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Dell Technologies, Gulf, Pirelli, Richard Mille, Plan International and Tumi.
About McLaren Group:
The McLaren Group is a global leader in luxury automotive and elite motorsports with a focus on its Automotive supercar and Racing businesses.
Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the Group is formed of McLaren Automotive, which hand-builds lightweight supercars; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship and INDYCAR in the US.
The Group is globally headquartered at the iconic McLaren Technology Centre in Woking, Surrey, England.
With a reputation for innovation and technological excellence, McLaren is one of the UK's largest independent companies.
InfiniteWorld, part of the SUKU Ecosystem, an NFT and metaverse infrastructure company that enables brands to create, monetize, and drive consumer engagement with digital content, is poised to become a publicly traded company through a SPAC merger via Aries I Acquisition Corporation (Nasdaq: RAM) ("Aries"), a special purpose acquisition company, that is expected to close during 1H22. InfiniteWorld has been highly sought after for its ability to create programs around NFTs and other digital assets that offer increased conversion at a lower cost than its competitors while deploying its technology at a faster rate.
About Aries I Acquisition Corporation
Aries I Acquisition Corporation (NASDAQ: RAM) was founded by its Chairman, Thane Ritchie. The Company is a blank check company whose business purpose is to effect a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses. While the Company may pursue an initial business combination target in any industry or geographic region, the Company intends to focus its initial business combination search on the following industry segments: aerospace, satellites, and space exploration; quantum computing and chemistry; artificial intelligence and machine learning; cybersecurity; and blockchain and digital currencies.
On December 13, 2021, InfiniteWorld announced its entry into a definitive business combination agreement with Aries I Acquisition Corp. (Nasdaq: RAM). Closing of the business combination, subject to customary closing conditions including the approval of the stockholders of Aries I Acquisition Corp., is expected in Q3 of 2022. For materials and information, visit https://www.infiniteworld.com/ for InfiniteWorld and https://www.ariescorp.io/ for Aries.
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