mCube Acquires Kinduct to Expand SaaS Offering

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Combination Creates a Technology Leader for Human Performance Motion Solutions

The addition of Kinduct to mCube’s group of companies will accelerate our SaaS offering with exciting tools to help sports and health users to improve and maintain their well-being.

mCube, an innovator and technology leader in sensor solutions that enable the Internet of Moving Things (IoMT), today announced the acquisition of Kinduct. A market leader in the athlete and health data management space, Kinduct’s platform is used by performance staff around the world in professional, collegiate and Olympic sports as a tool to consolidate athlete data, find actionable insights and deliver programming that impacts performance outcomes on a daily basis. This acquisition, combined with the addition of Xsens in 2017, allows mCube to create a total solution across hardware, software and data services. The combined company is targeting the rapidly expanding market for capturing, digitizing and analyzing motion data across multiple industries. mCube’s end markets include sports/health (performance, wellness recovery, biomechanics, and ergonomics), entertainment (movies, film, animation, and games), and sensor modules (autonomous vehicles, drones, robotics, stabilization, livestock and asset tracking).

The acquisition of Kinduct creates a full-stack hardware and software solution for human motion analytics. Based in Halifax, Nova Scotia Canada, Kinduct brings over 10 years of human performance data aggregation know-how for sports and health. The human performance platform collects data from external sources and automates certain reporting and alerts regarding human body performance and well-being. These data sets range from simple databases to complex platforms. Kinduct’s human performance platform consolidates data surrounding athletic performance, wellness, and injury risk, so that users, including athletes, teams, leagues, player associations, sports medical professionals, and orthopedic clinics, can make informed decisions based on combined tools, information, and analytics to optimize performance, identify risk for injury, and accelerate recovery. Current customers of Kinduct include dozens of NHL, NBA, NFL and MLB teams, as well as Gatorade, Olympic sports associations, and enterprise healthcare partners.

"We are confident that the combination of mCube, Kinduct, and Xsens brings together a powerful mix of hardware and software for the IoMT market," said Ben Lee, CEO of mCube. “The addition of Kinduct to mCube’s group of companies will accelerate our SaaS offering with exciting tools to help sports and health users to improve and maintain their well-being.”

The combined mCube and Kinduct business is positioned for rapid growth and expansion. “Joining mCube, an established Silicon Valley technology leader, is a great opportunity for the Kinduct team to expand globally. This is a great tech start-up exit story for Halifax and Novia Scotia,” said Travis McDonough, CEO and Founder of Kinduct. “mCube’s broadly-adopted sensor fusion solutions will integrate seamlessly with our cloud-based athlete management software to provide deep insights to help optimize athletic performance, for professional as well as the everyday consumer.”

About mCube

mCube is a technology leader in sensor solutions and data analytics for the Internet of Moving Things (IoMT). mCube integrates hardware and software to provide full-stack motion solutions that capture, digitize, and analyze motion data for a variety of applications. These solutions have been widely adopted across the entertainment, sports/health, autonomous vehicle, drone, industrial robotic, and livestock industries. For more information, visit Follow mCube on Twitter @mcubemems.

About Kinduct

Kinduct’s Athlete Management System (AMS) is used by over 550 teams, leagues, organizations, performance centers, military and healthcare organizations around the world. Kinduct has supported multiple world champions across the MLB, NHL, NBA, NFL, and NCAA as well as organizations that train the tactical athlete and those empowering the patient. Through a secure, cloud-based AMS, Kinduct consolidates a wide array of performance and injury data, improving workflow and optimizing performance for thousands of coaches, trainers, and athletes. Kinduct is also integrated with many world-leading wearables, assessment and data collection technologies, turning rich data into powerful insights. Visit for more information.

Media Contacts

Mehdi Behnami
Marketing Director
mCube, Inc.

Kaitlin Webb
Marketing Manager

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