MeaningCloud Reveals Its Offering in Deep Text Analytics to Transform Customer Feedback Into Action

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With its products for Emotion Recognition, Intention Analysis and Voice of the Customer analysis, MeaningCloud provides the most complete offering in deep text analytics to level up your customer insights.

"Users ask for innovative ways to leverage their unstructured customer feedback because basic categorization is not actionable enough. MeaningCloud's deep text analytics offering provides out-of-the-box capabilities to level up your customer insights", said Jose C. Gonzalez, CEO of MeaningCloud.

MeaningCloud, a leading company in text analytics and deep semantic analysis, has incorporated new products to its offering for unstructured customer feedback analysis.

Becoming a customer-focused company requires analyzing the feedback that customers provide through a variety of unstructured channels: surveys, interviews, contact center, social media. The volume and speed of this feedback requires automatic processing, but in many cases the solutions available are limited to a shallow analysis of the content, based on mentions, predefined categorizations or basic positive/negative polarity, which is not sufficient to feed the decision making process.

Extracting customer insights that can be turned into action requires having a complete picture of customer opinions, perceptions, emotions and intentions that includes aspects, such as:

  • Analysis of the emotional connection with products.
  • Detection of the intention in the client's journey.
  • Analysis of multidimensional satisfaction and quality perception.
  • Discovery of brand associations and personality.
  • Development of perception maps to differentiate and position the offering.
  • Discovery of new, "off the radar" topics and themes.

All these are aspects that can be analyzed thanks to MeaningCloud's deep text analytics offering, which includes products such as predefined analysis packages (Voice of the Customer, Emotion Recognition, Intention Analysis), advanced APIs (Text Clustering, Corporate Reputation), Deep Semantic Analytics capabilities and advanced customization tools. These products can be combined in a synergic way to obtain a 360º view of customers.

If you want to learn more, register for this MeaningCloud webinar on Wednesday, April 29th to discover how to turn unstructured customer feedback into action

About MeaningCloud
MeaningCloud is the easiest and most powerful and affordable way to extract the meaning of any kind of unstructured content, from social conversations to internal files. Its text analytics functions can be graphically customized to each specific domain to obtain unparalleled accuracy, enabling to embed semantic analysis into any applications without risk through its pay-per-use web-based APIs. MeaningCloud's solutions can be delivered both in SaaS mode and on-premises, and have been deployed by leading organizations such as Pfizer, Bayer, The World Bank, Telefónica, ING, Le Parisien, or Carrefour.

For more information, visit, or follow us on Twitter at @MeaningCloud.

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Antonio Matarranz
since: 05/2013
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