BOSTON (PRWEB) December 03, 2020
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced that the company’s chief operating officer, Cory Munchbach, will present at the upcoming Adweek’s Elevate: Publishing Summit on the topic of business transformation in media and publishing.
Adweek Elevate: Publishing is “an elite summit designed to cut through the noise and connect the most forward-thinking minds in publishing to solve challenges.” Munchbach brings her direct experience working with BlueConic’s media and publishing customers and joins other media, technology, and marketing visionaries from companies like Time, Conde Nast, The Washington Post, The Atlantic, and Bloomberg on the virtual stage.
Who: Cory Munchbach, Chief Operating Officer, BlueConic and former Forrester analyst.
What: Munchbach’s presentation, “Identity Crisis: Media, Technology, and Data in the Next Decade,” will focus on the trends that are disrupting the media and publishing status quo and accelerating the need for real transformation in the form of audience insight, product and revenue diversification, and value-based audience engagement.
When: Tuesday, December 8 from 11:35 - 11:55 am ET.
Why Attend: Underlying tensions and contradictions have always been part of the media and publishing business model. But they’ve recently been exposed in ways that, while seemingly inevitable in hindsight, took most of the industry by surprise – or at least, in a state of utter unpreparedness. Technology’s role in hastening and exacerbating this reckoning takes three forms – social media, digital advertising, and data management. Attendees will learn how to tackle each of these initiatives in kind to regain their footing and secure their place in the information ecosystem in the next decade.
Where: Participants can learn more about Adweek Elevate: Publishing and register for free here.
Tweet this: Join BlueConic’s Cory Munchbach at Adweek Elevate: Publishing to learn how media and publishing companies can turn their first-party data into a strategic business asset. Register for free now: https://bit.ly/33EM5XX
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required from marketing. More than 300 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Learn more at http://www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.