BOSTON (PRWEB) October 19, 2020
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced it will host an eMarketer webinar, “Identity Crisis: Engaging Customers in a Post-Cookie World” on October 22, 2020 at 2:00 pm ET.
Who: BlueConic speakers will include Eric Gilreath, Customer Success Engineer; Sam Ngo, Director of Product Marketing; and Ali Paradiso, Senior Customer Success Manager.
What: Gilreath, Paradiso, and Ngo will discuss strategies for fine-tuning marketing programs and personalizing customer experiences in the absence of third-party cookies, and why technology choices matter when it comes to customer identity management and customer engagement transformation going forward.
When: Thursday, October 22, 2020 at 2:00 pm ET.
Why Attend: We are entering a world where identifiers like third-party cookies or mobile IDs are no longer viable proxies for identity. Calls for GDPR-like privacy regulation in the US paired with ongoing Google and Apple announcements that further deprecate the use of these identifiers make a post-cookie world inevitable. Companies will need a solid transformation strategy to compete in this new world. Whether you’re in media & publishing, retail, CPG, financial services, telecom, or something else entirely, there is no escaping the impact.
Attendees will learn:
- How to manage customer identity for actionability in a cookie-less world
- How technology decisions impact customer engagement
- Examples of how companies are already making the transformation
Where: Participants can register here. The webinar is free and all marketers are welcome to attend.
Tweet this: Join @BlueConic and @eMarketer to learn how to engage customers in a post-cookie world. Register for the webinar now: https://on.emarketer.com/Webinar-20201022-BlueConic-PostCookie-TechTalk-Hyrbrid_Busemailpage?Source=blueconicunique2.html
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required from marketing. More than 300 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Learn more at http://www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.