Mediacurrent to Create High-Touch Customer Experiences with Acquia Technology and Intelligent Personalization

Share Article

As an Acquia Journey and Lift implementation partner, Mediacurrent will help clients increase retention and new customer acquisition

With Acquia’s tools, we can achieve ambitious marketing goals by aligning data and technology in new and powerful ways.

Mediacurrent, an open source development and digital marketing agency, is collaborating with digital experience company and long-time partner Acquia to bring Acquia Journey and Acquia Lift to the market. This collaboration will give Mediacurrent and its clients the tools to plan and execute personalized, dynamic, and meaningful customer journeys.

With increasing technology options, an endless flow of data, and high consumer expectations, Acquia Journey and Lift will give brands the power to connect disparate technologies (in and out of the martech stack) and create scalable omnichannel campaigns that deliver the right content and call-to-action at the right time.

“Introducing Journey and Lift will create contextually relevant and meaningful experiences for our clients and prospects,” said Adam Kirby, Mediacurrent director of marketing. “We’re here to collaborate, educate, and build more measurable engagement for our clients. With Acquia’s tools, we can achieve ambitious marketing goals by aligning data and technology in new and powerful ways.”

"Having the freedom to create the best path forward for a customer at the moment of need is the North star for every marketer. We’re working with Mediacurrent to help brands accelerate their work in creating customer journeys and make every interaction more personal and relevant,” said Joe Wykes, senior vice president of global channels and business development at Acquia. ”We’re providing a powerful journey-orchestration engine and unified customer profiles that turn marketing theory into action, delivering the best-next engagement opportunity for each customer, while Mediacurrent brings invaluable expertise to help marketing organizations achieve their most ambitious goals."

Mediacurrent helped its customer Brand USA take location information and observed online behaviors to create a more relevant experience for visitors to its site using Acquia Lift. Visit mediacurrent.com to learn more.

To learn more about how Mediacurrent is leveraging Acquia Journey and Lift, visit Mediacurrent’s services page or meet with Mediacurrent at Acquia Engage, November 7-9, 2018, in Austin, Texas.

About Acquia Journey
Acquia Journey is a customer journey orchestration solution that helps brands shape and deliver contextual customer experiences (“the best content or offer, at the right time”) across multiple touchpoints. Acquia Journey allows brands to create customer journey maps. And it enables brands to orchestrate intelligent, data-driven customer journeys by unifying decision logic across systems, touchpoints and channels, and centralizing customer data so brands have a 360-degree view of every individual in their database.

About Acquia Lift
Acquia Lift unifies content and customer data into one tool so organizations can deliver in-context, personalized experiences across multiple channels and devices. With the ability to target, test, and recommend content to audiences in real-time, marketers are able to deliver personalized experiences to visitors that drive engagement, conversions, and bottom-line results.

About Mediacurrent
Mediacurrent helps organizations architect highly impactful Drupal websites. Mediacurrent is home to an elite team of web specialists, who are recognized thought leaders in their profession. Mediacurrent has a successful track record of helping some of the most name recognizable brands in the world adopt and support Drupal including The Weather Channel, The National Basketball Association (NBA), The University of Georgia, Harvard University, Habitat for Humanity, and Georgia.gov. Mediacurrent's service offerings allow us to be a single source partner for Drupal development, design, digital strategy, and training. For more information, follow Mediacurrent on Twitter and Facebook.

About Acquia
Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.

  • ### -

All logos, company and product names are trademarks or registered trademarks of their respective owners.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tara Arnold
Mediacurrent
+1 678-580-1690 Ext: 261
Email >
Mediacurrent
Like >
Mediacurrent

Visit website

Media

Mediacurrent logo