Mediagistic has announced a new strategic partnership with the Electric & Gas Industries Association (EGIA) to deliver enhanced marketing, education, and growth solutions to home-services contractors nationwide. Through this collaboration, EGIA members gain access to Mediagistic's performance-driven marketing expertise, turnkey co-op support, and proprietary analytics tools, integrated directly with EGIA's Contractor University and HVAC Distributor University platforms. Together, the organizations aim to help contractors strengthen their local visibility, improve lead generation, and convert education into measurable business growth.
TAMPA, Fla., Nov. 21, 2025 /PRNewswire-PRWeb/ -- Mediagistic, a full-service marketing and advertising agency specializing in contractors and service-based businesses, today announced a strategic partnership with the Electric & Gas Industries Association (EGIA), a leading nonprofit support organization in the home service contractor industry. This collaboration unifies Mediagistic's proven performance-driven marketing expertise with EGIA's "Contractor University" and "Distributor University" offerings, empowering contractors with advanced marketing tools, co-op funding access, and measurable ROI growth.
"We're thrilled to partner with EGIA to help contractors connect the dots between education, marketing, and measurable business growth," said Greg Duss, Mediagistic's Chief Revenue Officer. "EGIA has built an incredible foundation of trust and resources for the contracting community, and together we're making it easier than ever for HVAC business owners to get the education and support they need from a marketing standpoint to deliver real revenue results."
As part of this strategic partnership, Mediagistic will serve as one of EGIA's preferred marketing partners for educational initiatives relating to marketing and advertising for the home services industry. Additionally, EGIA member firms will gain access to turnkey marketing solutions, including hyper-local media, lead-generation analytics, and customization for service and install businesses, all backed by proprietary measurement and attribution tools. The partnership also opens up tailored member offers, co-op funding support, and educational resources designed to help contractors scale growth, improve profitability, and enhance customer retention.
"This partnership brings even more value to our members by giving them direct access to one of the most experienced and trusted marketing partners in the home services space," said David Holt, General Manager of EGIA's Contractor University and HVAC Distributor University. "By combining EGIA's training and business development expertise with Mediagistic's marketing subject matter expertise, we're helping contractors take their growth potential to the next level."
To learn more about how your contracting business could benefit from this partnership, call (866) 768-2897 or visit https://www.mediagistic.com/talk-to-an-expert today.
About Mediagistic
Mediagistic is a marketing and advertising agency focused on helping service-business brands build visibility, drive leads and scale revenue. For over 20 years, Mediagistic has delivered multi-channel campaigns for contractors and dealers using a combination of strategic media buying, analytics and creative execution. Learn more at www.mediagistic.com.
About the Electric & Gas Industries Association (EGIA)
EGIA is a nonprofit organization that empowers home services contractors to get the most out of their businesses through industry-leading training, financing and marketplace solutions. Its Contractor University offers access to the industry's most recognized educators, who deliver innovative keys to success through online training systems, in-person workshops, conferences and webinars. OPTIMUS Financing, which has facilitated financing for hundreds of thousands of residential and business projects valued at over $9 billion, provides contractors with a best-in-class suite of financing options. EGIA's HVAC Distributor University delivers powerful and convenient training solutions designed to empower sales team success within HVAC distribution businesses. EGIA is also a recognized leader in delivering sponsored demand management and resource efficiency services on behalf of electric, gas and water utilities and municipalities. These services include financing; rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support. Learn more at www.EGIA.org.
Media Contact
Eddie Childs, Mediagistic, 1 6785756636, [email protected], Mediagistic
SOURCE Mediagistic
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