MediaJobs.com Reports on Skyrocketing Global Mobile Advertising Revenue
NEW YORK, NY (PRWEB) July 30, 2013 -- More and more consumers are using their mobile phone to surf the internet and access social media. More and more advertisers are turning to mobile marketing as a way to get their message out. In the article Global Mobile Advertising Revenue Skyrockets by 83 Percent (and the US Does Even Better), MediaJobs.com share the big push behind the move to mobile advertising and how it is opening the floodgates on a rush of mobile advertising jobs.
The article cites numbers released by the Interactive Advertising Bureau Mobile Marketing Center for Excellence, IAB Europe and HIS*, which show that mobile advertising revenue in 2012 skyrocketed to unprecedented numbers. These numbers are especially important to those that have media jobs because these numbers offer some job security in the sense that the number of mobile advertising jobs will continue to increase on a global level.
Readers will learn what the VP and General Manager of the IAB’s Mobile Marketing Center for Excellence had to say about the tremendous growth and what the future for mobile advertising jobs holds. The fact that mobile advertising has such an international impact plays a huge role in the viability of the medium.
The article also shares where the majority of global advertising revenue was generated and what experts believe the reason is behind the spending. Not only will readers get a glimpse into the mobile advertising industry on a global level, but the article also breaks down how the U.S. mobile audience looks and why advertisers and digital advertising agencies are able to create innovating and effective mobile advertising campaigns. Because Smartphone use has reached over half the population in the U.S., it’s not difficult to see why this media is quickly becoming a go-to for advertising professionals. Readers will learn how mobile search revenue plays a role and who the major players are.
Mobile advertising is quickly becoming an important part of many businesses marketing strategy and this will lead to a massive increase in the number of mobile advertising jobs available. Job-seekers need to be up-to-date on the latest trends in order to achieve success in this industry. MediaJobs.com presents news coupled with insights such as these to arm strategic job seekers with the knowledge and skills that they need to succeed.
About MediaJobs:
MediaJobs.com is a digital news platform that combines the power of news articles with listings for media jobs to bring rich context and strategic insight to jobseekers in the media landscape. MediaJobs.com provides source insider information from the hottest media companies, top players and products worldwide.
Roy Weissman, Media Jobs, http://MediaJobs.com, 212 426 1177, [email protected]
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