Mediaplanet and DeskTime Team Up to Discuss the Key to Productivity in the Workplace
Mediaplanet's "Employee Benefits and Engagement" campaign, available in USA Today and online, examines what industry-leading companies are doing to invest in the success and wellness of their workers.
NEW YORK, Sept. 10, 2019 /PRNewswire-PRWeb/ -- Using the expertise of industry leaders to explore solutions to problems facing the ever-changing corporate landscape, Mediaplanet today announces the launch of its September, open enrollment edition of their campaign, "Employee Benefits and Engagement." With topics ranging from the importance of candid one-on-one conversations, ideas for improving wellness initiatives, investing in smoking cessation activities, how continuous learning and development for employees and management is key to employee engagement, to the importance of transparency around pay equity, the campaign shows how companies can thrive when they invest in the wellbeing and success of their employees.
The campaign delves into the industry's largest challenges with regards to employee engagement and reveals a good portion of workplace engagement issues being attributed to management and productivity. Research shows that businesses lose about $178 million worth of productivity due to internet misuse every year. Actively disengaged employees cost the U.S. an estimated $450 to $550 billion per year in lost productivity. By partnering with DeskTime, the campaign was able to highlight how employee monitoring & tracking capabilities can greatly decrease workplace inefficiency problems.
In the campaign, Desktime, a leader in the employee productivity space, reveals the secret behind the most productive people: breaking. "While intrinsic and extrinsic motivators can work, we discovered that productivity is something that can be noticeably improved using a very simple approach. What you need to do is encourage employees to take effective breaks." The article then goes into the "52 vs. 17" approach to breaking up the workday, resulting in high levels of productivity, as their research indicates. They also discuss how to implement this into the workplace, and how employees can take effective breaks. Read more here!
The print component of "Employee Benefits & Engagement" is distributed in today's edition of USA Today in select markets. In addition, it will be distributed at several industry-focused conferences, including the HERO Forum this weekend, SHRM Inclusion, ATD's Core 4 Conference, HRSouthwest, the HR Technology Conference & Expo, WorldatWork 2020 Total Rewards Conference, and more. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
The campaign was made possible with the support of the Society for Human Resource Management, WorldatWork, Health Enhancement Research Organization, National Alliance of Healthcare Purchaser Coalitions, Integrated Benefits Institute, Midwest Business Group on Health, Association for Talent Development, DallasHR, WELCOA, Human Resource Executive Magazine, National Business Group on Health, Human Resource Executive Magazine, Paychex, the American Heart Association, WorkPartners, CareerArc, Paragon Relocation Services, Vaxserve, DeVryWORKS, Desktime, Carrot.co, International Coach Federation, EE Incentives, Marketplace Chaplains, and Schoox.
About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
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