Mediaplanet and DS Smith Team Up to Redefine Packaging for a Changing World
Mediaplanet partners with DS Smith on "Sustainable Packaging" campaign to shed light on available resources for modern brands looking to create a competitive advantage for their business through eco-friendly packaging materials.
NEW YORK, June 28, 2021 /PRNewswire-PRWeb/ -- Mediaplanet's "Sustainable Packaging" campaign, found within USA TODAY and online, highlights the issues and opportunities surrounding the role of eco-friendly packaging materials in empowering organizations to make meaningful progress toward their sustainability and financial goals in the coming year – and beyond.
To empower businesses committed to putting sustainability first, Mediaplanet announces the launch of its "Sustainable Packaging" campaign which aims to shed light on the available resources for modern brands looking to create a competitive advantage for their business through eco-friendly packaging materials.
The campaign will focus on ways the right sustainable packaging solutions can help organizations across all industries effectively reduce their carbon footprint and waste, build and establish a more positive reputation with consumers, improve supply chain efficiency, decrease costs, and grow the organization's bottom line.
Supporting this effort is DS Smith, a leading provider of sustainable fiber-based packaging worldwide. Through its purpose of 'Redefining Packaging for a Changing World' and its Now and Next sustainability strategy, DS Smith is committed to leading the transition to the circular economy, while delivering innovative solutions for its customers and the wider society by replacing problem plastics, taking carbon out of supply chains and providing closed-loop recycling solutions.
Melanie Galloway, VP of Sales, Marketing, and Innovation for DS Smith North America said, "Switching from fossil-fuel based to fiber-based materials is not only good for the environment, it's good for business. Research confirms that 80 percent of the environmental impact of a product is determined during the design stage, and we're helping customers design out plastic and incorporate sustainable materials into their packaging with our circular design principles at the very beginning of the process."
Long-time sustainability activist Lauren Singer graces the cover of the print publication. Through an exclusive interview on the interior, she reveals why going zero-waste is a step-by-step process. Saying that "It makes an impact even if it's just one little thing. Even decreasing your overall waste by 10% can remove hundreds of pounds of trash from landfills per year and that's major. Every positive step is positive when it comes to mitigating climate change and having a more sustainable impact on the planet, so it really is about just trying one thing and if it doesn't work try something else."
The print component of "Sustainable Packaging" was distributed within USA TODAY with a circulation of approximately 150,000 copies and an estimated readership of 450,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit futureofbusinessandtech.com
About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
About DS Smith
DS Smith is a leading provider of sustainable fiber-based packaging worldwide, which is supported by recycling and paper-making operations. It plays a central role in the value chain across sectors including e-commerce, fast moving consumer goods and industrials. Through its purpose of 'Redefining Packaging for a Changing World' and its Now and Next sustainability strategy, DS Smith is committed to leading the transition to the circular economy, while delivering more circular solutions for its customers and wider society – replacing problem plastics, taking carbon out of supply chains and providing innovative recycling solutions. Its bespoke box-to-box in 14 days model, design capabilities and innovation strategy sits at the heart of this response. Headquartered in London and a member of the FTSE 100, DS Smith operates in 34 countries employing around 30,000 people and is a Strategic Partner of the Ellen MacArthur Foundation. Its history can be traced back to the box-making businesses started in the 1940s by the Smith family. North American operations are based in Atlanta, with 15 manufacturing, paper and recycling facilities, totaling more than 2,000 employees.
Press Contact Information:
Mindy Myrick, Head of Corporate Affairs
[email protected] / +1 410-251-9570
Caroline Curran, Hill+Knowlton Strategies
[email protected] / +1 256-653-5811
Media Contact
Donna Nuriel, Mediaplanet, 3053007088, [email protected]
SOURCE Mediaplanet
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