Mediaplanet Partners with LifeWorks to Focus on The Future of 'Employee Well-Being'
Mediaplanet's recent campaign "Employee Well-Being" outlines tips for employers and HR managers to create a better, healthier and more engaging workplace for the Millennial employee.
NEW YORK, Nov. 13, 2018 /PRNewswire-PRWeb/ -- Advocating for an increased emphasis on employee health, the cross-platform campaign highlights the importance of engagement and well-being in the workforce. Throughout the campaign, the HR industry's most prominent voices speak about the importance of employers to expand employee benefit programs, implement HR efficiencies and improve healthcare programs — ultimately helping to create a happier, healthier and productive work environment; effectively boosting company engagement and retention.
Within the campaign, LifeWorks highlights their leading total well-being solution, offering a complete suite of tech-enabled services to help employees' manage financial, social, mental and physical health. As businesses continue to struggle to engage and provide employees with a robust well-being program, LifeWorks stands out as a leader in the space, giving employers the tools needed to provide a healthy work environment, boosting engagement and retention of top talent.
The print component of "Employee Well-Being" was distributed within USA Today in Los Angeles, New York, San Francisco, Washington DC/Baltimore, Chicago, Dallas, Houston and Boston with a circulation of approximately 250,000 copies and an estimated readership of 750,000. In addition, it was distributed at several industry-focused conferences, including The National Business Group on Health's Workforce Strategy Conference, Health Enhancement Resource Organizations annual forum, The HRSouthwest Conference and the Health & Benefits leadership conference. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign http://www.futureofbusinessandtech.com/topic/employee-well-being.
This campaign was made possible with the support of LifeWorks USA, Gary Vaynerchuk, Airbnb for Work, The American Heart Association, Cognoa, Energage, VSP Vision, GrubHub for Work, Seamless Corporate Accounts, Healthstat, HSA Bank, Lyft Business, Quantum Health, TriNet, Pet Leadership Council, Pet Partners, Global Business Travel Association, Human Resource Executive Magazine, The American Psychological Association, National Association of Worksite Health Centers, the Society for Human Resource Management, the Association for Talent Development, the National Business Group of Health, Human Capital Institute, DallasHR, the National Alliance of Healthcare Purchaser Coalitions, LRP Publications, and the Health Enhancement Resource Organization.
About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns released through multimedia platforms. We provide our readers with insightful and educational editorial in the fields of their interest, designed to motivate them to take action. Our unique ability to pair the right leaders, with the right readers, through the right platforms, has made Mediaplanet into a global powerhouse in content marketing. We continue to explore and expand our network of partners and clients through the shared interest of providing our readers the best experience possible.
Press Contact:
Richard Sparano
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