Mediaplanet and Angela Bassett Team up to Promote the Health and Well-Being of All Americans

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Mediaplanet’s “Personal Health” campaign, which is published in USA Today and online, covers a range of health topics, including diabetes, allergies, digestive wellness, and mental health

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The campaign covers a wide range of topics, raising awareness and educating readers about diabetes, prostate and urological health, bone and joint wellness, patient engagement, allergies, sleep science, digestive health, mental health, and the benefits of running.

Mediaplanet today announces the launch of its cross-platform campaign “Personal Health,” which aims to spread awareness of many diseases, health issues, and wellness tips, keeping readers safe and doctor’s engaged with their patients. People are taking stock of their health right now more than ever amid a global pandemic, and the contents of this campaign will go a long way in connecting readers with the best wellness resources available.

The campaign covers a wide range of topics, raising awareness and educating readers about diabetes, prostate and urological health, bone and joint wellness, patient engagement, allergies, sleep science, digestive health, mental health, and the benefits of running. Whether you’re looking to overcome or stave off an illness, or just improve your overall health through better preventative practices, this campaign has something for you.

The print component of “Personal Health” is distributed within today’s edition of USA Today in Boston, Philadelphia, Atlanta, Pittsburgh, North Florida, Carolinas, Dallas, Houston, Seattle, San Francisco, New York, LA, Chicago, Detroit, and Washington, D.C./Baltimore. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit FutureofPersonalHealth.com.

Actress Angela Bassett graces the cover of the print edition and, in an exclusive interview, talks about how she and her relatives manage the high incidence of diabetes in their family. Whether it’s cooking and baking healthy, reduced-sugar, and low-carb foods, or making family time more active, she says it’s much easier to have a healthier lifestyle when the people around you are supportive. “Instead of sitting around after we eat, we’ll go for a walk or even have a dance party,” Bassett says. “It’s fun to be healthy together!”

DIGESTIVE WELLNESS
This Digestive Health & Wellness section will educate patients, caregivers, and healthcare professionals by exploring the various concerns, risk factors, signs and symptoms of digestive health concerns. Through partnerships with various leaders including the International Foundation for Gastrointestinal Disorders (IFFGD), Celiac Disease Foundation, Academy of Nutrition and Dietetics, Deepak Chopra, Bio-K+, Align by Procter & Gamble, Conagen, Morinaga Milk, Physicians Choice, FoodMarble, Cell Science Systems, Doctors Biome, Dr. Will Bulsiewicz, Dr. Steven Gundry, Dr. Frank Lipman, this campaign will serve as an education guide and provide solutions that will improve the quality of life and care for millions of readers during this time. To explore this section of the campaign, visit https://www.futureofpersonalhealth.com/campaign/digestive-wellness/

PROSTATE HEALTH
This section creates a conversation that brings together patients, healthcare providers and urology/oncology professionals to better help advocate for new innovations in diagnostics, detection, prevention and treatment for prostate cancer, testicular cancer, bladder cancer, and urological health, and spotlighting the treatment, research and innovation that drives patient care and success. It showcases thought leadership from The Prostate Cancer Foundation, Movember, Prostate Health Education Network, American Health Information Management Association, and the American Urological Society. It was made possible with the support and leading innovation of Genomic Health, John’s Hopkins Proton Therapy Center at Sibley Memorial Hospital, Sun Pharmaceuticals, and Photocure. To explore this section of the campaign, visit: https://www.futureofpersonalhealth.com/prostate-and-urological-health/

DIABETES
Diabetes is increasing at an alarming rate in the United States. 34.2 million people, or 10.5% of the U.S. population, have diabetes. Additionally, around 7.3 million people have diabetes but have not yet been diagnosed (2018). Diabetes can affect many parts of the body and is associated with serious complications, such as heart disease, stroke, blindness, kidney failure, and lower-limb amputation, among other conditions – making diabetes the 7th leading cause of death in the United States. This section of the campaign was made possible with the support of Circularity Healthcare, Ascensia, FamilyWize, AgaMatrix, Lysulin, The American Diabetes Association, American Heart Association, American College of Foot and Ankle Surgeons, Diabetes Research Institute Foundation, Juvenile Diabetes Research Foundation, Diabetes Strong, Mastering Diabetes, The Wound, Ostomy, and Continence Nurses Society. To explore this section of the campaign, visit: https://www.futureofpersonalhealth.com/campaign/diabetes

ACCESS TO HEALTHCARE
There has never been a time more prevalent than now for Americans to take control over their healthcare, and fight for better access. This section of the campaign will highlight the importance of access to affordable healthcare options. In collaboration with our notable partners, Business Health Solutions, Glooko, American Academy of Home Care Medicine, Tridiuum, Center for Vein Restoration, NextGen Healthcare, HIMMS, the CDC, National Association of Community Health Centers, CHIME, AHIMA, School Based Health Alliance, American Association of Occupational Health Nurses, and National Association of Addiction Treatment Providers, our readers will learn about the various ways they can continue fighting for better access to healthcare. To explore this section of the campaign, visit: https://www.futureofpersonalhealth.com/campaign/access-to-affordable-healthcare/

BONE & JOINT HEALTH
As the COVID-19 pandemic sweeps across the country, it is imperative that patients suffering from arthritis, spine disorders, chronic pain and other serious musculoskeletal conditions are empowered. This section was made possible by the National Spine Health Foundation, National Osteoporosis Foundation, AARDA, the Global Healthy Living Foundation, American Chiropractic Association, APMA, Scoliosis Research Society, and rheumatoid arthritis patient advocate Chronic Eileen. Content featured on: https://www.futureofpersonalhealth.com/campaign/bone-and-joint-wellness/

SLEEP
COVID-19 has increased the amount of time Americans are spending in front of a digital screen by 60%. This over exposure to blue light has a direct negative impact on sleep. During this time, sleep is imperative for overall health and well-being. This section of the campaign will feature Dr. Michael Breus “The Sleep Doctor” as well as blue-light glasses provider EyeBuyDirect to educate readers on the impact of blue light exposure on sleep. Read the section here: https://www.futureofpersonalhealth.com/campaign/sleep-sensitivity/

Allergies
Researchers estimate that 32 million Americans have food allergies, including 5.6 million children under age 18. This section of the campaign will speak about the hardships faced by those living with food allergies, particularly young children and their caretakers. To further educate readers on coping with these allergies as well as provide resources, we have partners with The Allergy Mom Melissa Scheichl, Disney star August Maturo, SeatSitters, SpoonfulOne, and Califia Farms. Read the full section here: https://www.futureofpersonalhealth.com/campaign/asthma-and-allergies/

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

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