NEW YORK, March 26, 2019 /PRNewswire-PRWeb/ -- How will transportation change in the upcoming decades, as new technologies make the world greener and more efficient? That's what Mediaplanet, in partnership with Fleet Complete, seeks to answer with the launch of its latest "Future of Transportation" campaign, which can be seen in USA Today. The publication is spearheaded by associations, key thought leaders, celebrities and organizations across the industry to provide insight and guidance for fleet owners and operators — and anyone with interest in the logistics and safety of the transportation industry.
Efficient transportation systems play a vital role in the success of our nation and are a catalyst for businesses and social opportunities. The benefits of a modern transportation system include better accessibility to markets, a growth of employment and more areas of investment. It's safe to say that transportation is the core of the United States economy. This past year alone, $1.4 trillion — 7 percent of the nation's GDP — was spent in the transportation industry.
The print component of "Future of Transportation" is distributed within today's edition of USA Today in Chicago, Los Angeles, Minneapolis, New York and Washington DC/Baltimore markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: http://www.futureofbusinessandtech.com/topic/future-of-transportation
The cover story is NASCAR star Jimmie Johnson, who tells Mediaplanet what he thinks the future of car racing will look like thanks to new technologies and electric vehicles. He also gives tips to drivers who want to drive like a pro without the crashes.
Fleet Complete, a partner of the campaign, explains how its customers are optimizing fleet routes, integrating compliance tools and minimizing regulatory violations while reducing fuel and maintenance costs. They are committed to helping their customers navigate the complexities of the ELD (electronic logging device) mandate. They've launched an Ask The Expert corner for anyone — not just customers — to ask questions they may have around fleet safety, compliance, DOT audits, roadside inspections and CSA scores. The answers are provided by their in-house compliance and safety expert Marc Moncion.
The print component of "Future of Transportation" is distributed today in USA Today. The digital component is distributed nationally, through a vast social media strategy and across a network of top news sites and partner outlets.
This campaign was made possible with the support of Fleet Complete, NAFA Fleet Management Association, Azuga, AVL, NASCAR's Jimmie Johnson, Ice Road Truckers' Lisa Kelly, Mothers Against Drunk Driving, American Trucking Association, Pep Boys and Zonar Systems.
About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
About Fleet Complete
Fleet Complete is a leading global provider of connected vehicle technology, delivering mission-critical fleet, asset and mobile workforce management solutions. The company is servicing approximately 500,000 subscribers and over 30,000 businesses in Canada, the U.S., Mexico, Australia, the Netherlands, Belgium, Luxemburg, Austria, Germany, Denmark, Sweden, Finland, Norway, Estonia, Latvia, and Lithuania. It maintains key distribution partnerships with AT&T in the U.S., TELUS in Canada, Telstra in Australia, and Deutsche Telekom (T-Mobile) in multiple European countries. Many of the world's largest vehicle manufacturers and tier-one suppliers, such as General Motors, Mitsubishi and Phillips Industries leverage Fleet Complete's connected vehicle platform, CONNVEX, to bring commercial-grade telematics solutions to their customers. It remains one of the fastest-growing companies globally, having won numerous awards for innovation and growth. For more information, please visit fleetcomplete.com
SOURCE Mediaplanet
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