Mediaplanet and Camila Coelho Team Up for Neurological Disorders Awareness

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Mediaplanet’s Neurological Disorders campaign, available in USA TODAY and online, sheds light on the newest therapies and treatment options for people living with Parkinson’s, epilepsy, stroke, Alzheimer’s and rare neurological conditions.

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Up to one billion people, nearly one-sixth of the world’s population, suffer from neurological disorders, with some 6.8 million dying of the disorders each year.

Mediaplanet is proud to announce the launch of its fall edition “Neurological Disorders” campaign, out today within USA TODAY and online. As the COVID-19 pandemic continues to strain our healthcare system, there is an incredible need for heightened awareness surrounding brain diseases affecting millions across the country.

Up to one billion people, nearly one-sixth of the world’s population, suffer from neurological disorders, with some 6.8 million dying of the disorders each year. There is no cure for any of these disorders, and patients, healthcare professionals, and family caregivers alike are in desperate need of improved therapies and technologies that will help manage their symptoms and improve their quality of life.

Among several conditions, epilepsy in children and adults is a major focal point of the campaign. Cover story Camila Coelho experienced her first seizure at nine years old, and just recently opened up about her condition to her massive social media fanbase. The successful designer and fashion & beauty influencer speaks openly about how difficult it was to accept her condition, and how the moment she decided to tell the world after sharing so much already affected and inspired her to do more. “I started thinking, I have this huge platform, I have this amazing community, and this is the only thing I have never shared before…I got to hear so many people’s stories, stories that really inspired me a lot and really helped me make decisions in my own life I’m living now, especially with pregnancy,” she said.

As the Epilepsy Foundation’s newest ambassador and board member, Coelho looks forward to helping others find the confidence to speak out about their condition. “Working with the Epilepsy Foundation, my biggest goal is to use my story to educate our society and community about epilepsy,” she said. “A lot of people don’t know what to do if you have a seizure next to them, or they wouldn’t even know what it is. I’m trying to educate my community on what epilepsy is and how to end stigma.”

The print component of “Neurological Disorders” is distributed within today’s edition of USA TODAY in Atlanta, Boston, the Carolinas, Chicago, Dallas, Detroit, Houston, Los Angeles, Minneapolis, New Orleans, New York, North/Central Florida, Philadelphia/Baltimore, Pittsburgh/Cleveland, San Francisco, South Florida and Washington, D.C. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit https://www.futureofpersonalhealth.com/campaign/neurological-disorders/.

This campaign was made possible by UCB, American Brain Foundation, Nicklaus Children’s Hospital, NeuroDerm American Neurological Association, NORD, American Stroke Association, Valley Children’s Healthcare, Epilepsy Foundation, Child Neurology Foundation, Dravet Syndrome Foundation, CACNA1A Foundation, Alzheimer’s Association, American Parkinson Disease Association,

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do

Press Contact:
Victoria Borkowski
(646) 755-7949
victoria.borkowski@mediaplanet.com

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