Mediaplanet and Chef Gabe Bertaccini Bring Awareness to the HIV/AIDS Epidemic

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Mediaplanet’s Living with HIV/AIDS Campaign found within USA TODAY and online, creates an open conversation surrounding an ongoing epidemic.

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Currently, nearly 1.2 million people in the United States are living with HIV, and about 14% of those living with the disease don’t know they are infected.

Following World AIDS Day on December 1, Mediaplanet announces the launch of this year’s edition of “Living with HIV/AIDS.” This campaign will look to break down the stigma surrounding the virus and highlight new and innovative technologies and therapies in prevention, detection, and treatment. It will also showcase organizations advocating for patients and their loved ones.

The level of unfamiliarity and misunderstanding surrounding HIV among wide populations has fueled a cloud of ignorance and stigma. As a result, people have remained ignorant about accurate measures of prevention including getting tested and reaching out to treat and manage the virus. Currently, nearly 1.2 million people in the United States are living with HIV, and about 14% of those living with the disease don’t know they are infected.

The print component of “Living with HIV/AIDS” is distributed within USA TODAY in Boston, New York, Los Angeles, Washington D.C., Chicago, Houston, San Francisco, South Florida, Atlanta, Seattle, North/Central Florida, Carolinas, Cincinnati, Pittsburgh/Cleveland, and Philadelphia/Baltimore, with a circulation of approximately 200,000 copies and an estimated readership of 600,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: https://www.futureofpersonalhealth.com/hiv-aids-awareness/

This campaign was made possible with the support Theratechnologies, CAN Community Health, EMD Serono, and Prevention Access Campaign.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Nellie Dubin
Nellie.Dubin@mediaplanet.com

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