Mediaplanet and Fran Drescher Team Up in the Fight for Cancer Care

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Mediaplanet’s “Future of Cancer Care” campaign, found within USA TODAY and online, helps shed light on developments in the prevention, treatment, care, and management of cancer.

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In 2020, there will be an estimated 1.8 million new cancer cases diagnosed and over 600,000 cancer deaths in the United States.

In the midst of several cancer awareness events this spring, Mediaplanet announces the launch of the March edition of "Future of Cancer Care."

In 2020, there will be an estimated 1.8 million new cancer cases diagnosed and over 600,000 cancer deaths in the United States. Yet it is also the year in which a collective hope for a cure is stronger than ever, making it an exciting time in cancer treatment innovation. Between advancements in pharmaceutical research boosting disease-specific drug approvals and the growing industry of personalized medicine, a collective hope for a cure is stronger than ever. In response, this campaign will give healthcare professionals and patients the power of knowledge to manage their own healthcare and, most importantly, understand the current, most effective diagnosis and treatment options leading to a cure, both on a personal and global level.

Fran Drescher, star of “The Nanny” and the upcoming NBC sitcom “Indebted,” graces the cover of the print publication. Leading the charge in inspiring patients, families, and healthcare professionals, Drescher started the Cancer Schmancer nonprofit after her own battle with uterine cancer. Her mission is to drive awareness in cancer prevention, detection, diagnosis, research, and care.

This became particularly important after Drescher’s own cancer was not properly diagnosed. “I started the Cancer Schmancer movement to empower people to transform from patients into medical consumers,” Drescher says. She wants everyone “to recognize the early warning whispers of the cancers that may affect them, and to know the tests that are available, because all too often they’re not even on the menu at the doctor’s office.”

The print component of "Future of Cancer Care" is distributed within today's edition of USA Today in New York, Boston, Chicago, Los Angeles, Philadelphia, San Francisco, and Washington D.C./Baltimore markets, with a circulation of approximately 200,000 copies and an estimated readership of 600,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign and more stories, click here.

This campaign was made possible with the support of American Society of Clinical Oncology, Leukemia & Lymphoma Society, Personalized Medicine Coalition, Prostate Cancer Foundation, The Lustgarten Foundation, Pancreatic Cancer Action Network, National Breast Cancer Foundation, Kidney Cancer Association, Jimmy V. Foundation, Colorectal Cancer Alliance, City of Hope, UC Davis Health, Myriad Genetics, Sun Pharmaceuticals, Athenex Oncology, St. Luke’s University Health Network, Massachusetts General Hospital Cancer Center, Fran Drescher, Mark Nofri, and more.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit mediaplanet.com for more on who we are and what we do.

Press Contact
Mac Harris
(646) 922-1418
mac.harris@mediaplanet.com

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