Mediaplanet and ISTE Team Up to Discuss The Future of Education in New Campaign

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Mediaplanet’s Future of Education campaign, found within USA TODAY and online, discusses the top trends and problems facing decision-makers in the field of education and examines the emerging technologies that are changing the way we look at teaching and learning.

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43 percent of teachers say they haven’t received the training they need to use technology effectively in the classroom. The secret sauce is in preparing teachers to use technology in ways that improves learning and empowers students.

Published ahead of the upcoming ISTE 2019 EdTech Conference in Philadelphia this summer, Mediaplanet today announces the launch of its March edition of “The Future of Education” campaign.

This campaign dives deep into several key issues, including equality in education, effective teacher training, student digital safety and more. It also highlights the key methods and processes educational leaders are using, such as computational thinking and gaming, while spotlighting leaders in education and companies who are nurturing new initiatives in educational technology (ed-tech).

Since 2000, the average attention span for students dropped from 12 to 8 seconds, and 96 percent of teachers think ed-tech increases student engagement in learning. This campaign will also serve as a guide for educators, administrators, IT directors and parents on how to invest in the right ed-tech, as well as how to effectively implement that technology to improve students’ education.

The print component of “The Future of Education” is distributed within today’s edition of “USA Today” in Chicago, San Francisco, Houston, Seattle, Philadelphia, New York and Washington DC/Baltimore markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. In addition, it will be distributed throughout the spring and summer at industry conferences including CoSN, ISTE, ASCD Elementary, TCEA and more, with a circulation of approximately 15,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign and more stories, click here.

Chief Executive Officer of the International Society for Technology in Education (ISTE), and former director of the U.S. Department of Education's Office of Educational Technology, Richard Culatta, writes the foreword of the print publication. Culatta’s article entitled “Empowering Students Starts With Empowering Teachers,” discusses the importance of providing resources to educators:

“43 percent of teachers say they haven’t received the training they need to use technology effectively in the classroom. The secret sauce is in preparing teachers to use technology in ways that improves learning and empowers students.”

Culatta and ISTE are taking several initiatives to make a difference including creating a certification program to help prepare in-service teachers to use technology effectively. Check out the full article here.

This campaign was made possible with the support of the International Society for Technology in Education (ISTE), National PTA, Association for Supervision and Curriculum Development (ASCD), International Technology and Engineering Educators Association (ITEEA), Consortium for School Networking (CoSN), Texas Computer Education Association (TCEA), Computer Science Teachers Association (CSTA), The School Superintendents Association (AASA), Pearson Education, Acer Inc., LEGO Education, Barco and more.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Rebecca Levine
Rebecca (dot) levine (at) mediaplanet (dot) com
646-755-7966

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