Mediaplanet and Jennifer Hyman Team Up to Highlight Women in Leadership

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Mediaplanet’s “Women in Leadership” campaign, found within USA TODAY and online, highlights the need to increase women in positions of leadership and the industry leaders that are doing their part to help them thrive.

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Women make up over 50 percent of the American population; however, their presence in top leadership positions across a broad range of fields remains stagnant at 5-20 percent.

Mediaplanet announces the launch of the “Women in Leadership” campaign closing out Women’s History Month. This campaign will educate readers about the importance of having women in leadership positions, and the industry leaders and organizations that are doing their part to help women thrive and succeed.

Women make up over 50 percent of the American population; however, their presence in top leadership positions across a broad range of fields remains stagnant at 5-20 percent. This lack of diversity is incredibly problematic for companies as all voices aren’t being fully represented. Despite this, there is a lot of promise on the horizon, with women continuing to raise their voices and band together to push for more women in top positions at companies.

Jennifer Hyman, founder and CEO of Rent the Runway, graces the cover of the print publication. Through an exclusive interview, Hyman shares her journey to the top of her field and discusses the importance of empowering other women to strive for greatness. Something she has always found important is working in a collaborative environment. In terms of being a leader, she has “always believed in building a strong bench of leaders and empowering that talent with unwavering trust so that they can accomplish their best work.” This mission has helped guide her as she has scaled her company from a small startup to a multi-million dollar brand.

The print component of “Women in Leadership” is distributed within today’s edition of USA Today in New York, Los Angeles, Atlanta, San Francisco, Chicago, Houston, Washington, D.C., Dallas, Philadelphia, Pittsburgh, and Seattle markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: https://www.futureofbusinessandtech.com/campaign/women-in-business/.

This campaign was made possible with the support of the U.S. Chamber of Commerce, National Association of Women Business Owners (NAWBO), Entrepreneurs’ Organization (EO), American Indigenous Business Leaders (AIBL), Intercept Pharmaceuticals, University of Southern California, Michigan State University, Snoqualmie Casino, Women in Bio, TBWA\World Health, Hilltop Holdings, Lendio, Anheuser-Busch, CR England, Publicis Sapient, Barclays, and Chicos.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Sloane Ackerman
Sloane.ackerman@mediaplanet.com
(646) 619-3803

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Donna Nuriel
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