Mediaplanet and Lightbody Team Up to Bring Awareness to Eye Health and Vision Care

Share Article

Mediaplanet’s Vision Care campaign, found within USA TODAY and online, showcases personal stories and provides resources to help fight against the global vision crisis.

In a post-pandemic world, eye care has become increasingly important as more and more people are working or learning in a hybrid or remote environment, increasing screentime to levels never seen before. The concern is that blue light emitted by device screens can be very harmful to our eyes, even though we might not always notice the damage. Chronic blue light exposure can lead to potential damage to the retina or cornea, accelerated eye aging, lack of eye moisture, and eye strain or glare. Although many eye diseases are life-altering in later stages, many have little to no symptoms in the early stages, making eye care – as well as eye maintenance – essential to modern life.

That’s why Lightbody developed Total Eye Health + Blue Light Defense, a supplement that provide nutrients to maintain retinal and macular health while filtering blue light and other high-energy light. “Our formulation is targeted toward specific symptoms,” notes Kylen Ribeiro, CEO and co-founder of Lightbody. “The trademarked ingredients we use are the best we could find.”

Those ingredients include MaquiBright®, which has been shown to relieve occasional eye dryness and eye strain, and FloraGLO® Lutein & Zeaxanthin, powerful natural antioxidants that filter blue light. Lightbody’s supplements are also sugar-free, GMO-free, and gluten-free.

“Digital wellness — having a healthy relationship with your technology — is quickly becoming an important factor of overall holistic wellness,” says Ribeiro. Mediaplanet’s “Vision Care” campaign aims to offer solutions and support to those at risk for or affected by visual impairments, including those due to unhealthy screen time habits.

The print component of “Vision Care” is distributed within today’s edition of USA Today in New York, Los Angeles, Chicago, Atlanta, Philadelphia, Baltimore, North and Central Florida, Detroit, Cincinnati, Nashville, New Orleans, Pittsburgh, Cleveland, and Boston markets, with a circulation of approximately 150,000 copies and an estimated readership of 450,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit:

About Lightbody:
Lightbody is the only digital wellness supplement company on the market, offering pure, bioavailable, and targeted formulations geared towards supporting your overall health and wellness in our modern digital world.

Press Contact:
Hannah Reznik
(844) 779-2418

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Hannah Reznik
(844) 779-2418
Email >
Visit website