Mediaplanet and Mario Andretti Partner to Make Our Roads Safer

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Mediaplanet’s Auto Care & Safety campaign, found within USA Today and online, raises awareness of dangerous driving practices and advocates for proper vehicle maintenance

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There are currently more than 280 million cars and trucks on American roads with Americans holding on to their cars longer than ever before. In fact, the average in-use American car is 11.8 years old.

Mediaplanet today announces the launch of its cross-platform campaign “Auto Care & Safety.” This campaign will educate parents, teens, auto professionals, and all drivers on the importance of driver safety, as well as increase education about auto refinancing and how vehicle maintenance can affect your vehicle’s longevity.

There are currently more than 280 million cars and trucks on American roads with Americans holding on to their cars longer than ever before. In fact, the average in-use American car is 11.8 years old. With longer life spans, this means car owners are turning to mechanics and car professionals more than ever, looking for reliable professionals to ensure the best care for this expensive investment.

The print component of “Auto Care & Safety” is distributed within today’s edition of USA Today in the New York, Los Angeles, Boston, Chicago, D.C./Baltimore, Atlanta, and Carolinas markets, with a circulation of approximately 200,000 copies and an estimated readership of 600,000. The digital component is distributed nationally through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit modernwellnessguide.com/campaign/auto-care-safety/.

In an exclusive interview, Formula One, NASCAR, and IndyCar champion Mario Andretti shares why it’s important to follow your vehicle’s suggested maintenance schedule, and why peak vehicle performance comes down to who’s sitting in the driver’s seat. “A driver has to be skilled enough to be able to get the most out of each car,” Andretti says. “While it takes the same skill, it’s the handling that’s different. It’s like flying a fighter aircraft (F1) versus a bomber (NASCAR). The IndyCar is driven like a laser. The stock car is heavier and a totally different beast.”

This campaign was made possible with the support of the Automotive Service Association, National Road Safety Foundation, National Safety Council, Put on the B.R.A.K.E.S., The International Detailers Association (IDA), PenFed Credit Union, Hum by Verizon, Endurance Warranty Services, Federal Tire North America, and Scosche Industries.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Arianna DiBella
arianna.dibella@mediaplanet.com

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