Mediaplanet and NFL Star Tedy Bruschi Team Up in the Fight for Stroke Awareness

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Mediaplanet’s Stroke campaign found within USA TODAY and online, helps shed light on the fifth-leading cause of death in the U.S.

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Stroke is the fifth-leading cause of death in the U.S.

Mediaplanet today announces the launch of this December’s edition of “Stroke Awareness.” This campaign will advocate for increased awareness of the signs, risk factors, and causes of stroke to decrease the likelihood of death or physical and cognitive impairments as a result of stroke, as well educating healthcare providers on the tools they need to best handle and improve care.

Stroke is the fifth-leading cause of death in the U.S. While many people have an idea of what a stroke is, many do not know the causes or symptoms to look out for and to accurately and effectively seek treatment. Not only does this event have debilitating effects on a person’s quality of life, but an individual is 30 percent more likely to suffer a second stroke after their first in their lifetime. However, there are steps that a person can take to lower their risk and many resources available for rehabilitation, prevention, and treatment.

The print component of “Stroke Awareness” is distributed within today’s edition of USA Today in New York, Boston, Los Angeles, DC/Baltimore, Philadelphia, Cleveland, Detroit, and the Carolinas with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: http://www.futureofpersonalhealth.com/topic/stroke-awareness

Former NFL star, stroke survivor, and activist Tedy Bruschi graces the cover of the print publication. Through an exclusive interview on the interior, Tedy reveals what his experience was like suffering from stroke and how he has taken his experience to raise awareness and provide support. “With that comes a mental struggle — not only being able to deal with it yourself, but also being able to speak about it and communicate about it, and say proudly, ‘Yes, I’m a stroke survivor,” says Bruschi. Since then, he has fought tirelessly to raise awareness of stroke. His contributions include establishing Tedy’s Team, in partnership with the American Heart Association, to raise funding and provide survivors with a support system. “It’s good to be with people that know what you’re going through — that’s what Tedy’s Team is all about,” he says. “It’s a support system and a family.”

Long gone are the days when a patient is unable to access premier healthcare do to geographical location or a hospital’s lack of expertise. When it comes to stroke treatment, having access to the right doctors and technology in a timely manner is imperative. Because of this, telemedicine is sweeping the nation. This technology allows for patients to access expert treatment providers through video and audio conferencing. SOC Telemed (SOC), the largest national provider of telemedicine, discusses the importance of this emerging technology and the promising advances it brings.

This campaign was made possible with the support of the Tedy Bruschi, Michael Johnson, American Stroke Association, American Heart Association, Cleveland Clinic, Dr. Jill Bolte Taylor, Brain Aneurysm Foundation, SOC Telemed, BioTel Heart, Ekso Bionics, American Association of Neuroscience Nurses, and American Academy of Health Care Administrators.

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Donna Nuriel
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