This campaign will act as a resourceful guide for homeowners and consumers on how they can better reduce their environmental footprint and live a more sustainable life, especially in a time of so much environmental uncertainty and turmoil.
NEW YORK (PRWEB) September 29, 2021
In the midst of a historic drought, record-setting heatwaves, unrelenting wildfires, and devastating storms, Americans are more cognizant than ever of how their decisions can directly impact their homes and lives. A GreenPrint study found that more than half of Americans are willing to pay more for sustainable products, but that 74 percent of Americans don’t know how to identify sustainable products.
This campaign will act as a resourceful guide for homeowners and consumers on how they can better reduce their environmental footprint and live a more sustainable life, especially in a time of so much environmental uncertainty and turmoil. We seek to connect readers with cost-efficient, sustainable solutions that will help them preserve the environment and their peace of mind without sacrificing quality of life.
Interior designer and star of HGTV’s “The Rehab Addict” Nicole Curtis shares why she loves preserving a home’s history and how it benefits our environment. “We focus on repairs versus replacement. We don't flip old homes — we preserve old homes. It's so important for people to realize that you don't have to destroy the original features of a house to make them appealing to buyers. We will never have the ability to recreate these unique homes. Homeowners are so quick to replace when all that’s required is simply repairing and maintaining. These houses were built rock solid, and with the right love and care, they’ll be around long after we are all gone.”
The print component of “Sustainable Living” is distributed within today’s edition of the Los Angeles Times, with a circulation of approximately 180,000 copies and an estimated readership of 540,000. The digital component is distributed nationally through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit:
This campaign was made possible with the support of Nicole Curtis, Kathryn Kellogg, Pedro Andrade, Lea Michele, Dani Schaffer, Water Witness International, Alliance for Water Stewardship, Water Footprint Implementation, Marine Stewardship Council, American Clean Power, Fashion Revolution, Oral Health Foundation, World Wildlife Fund, Ellen MacArthur Foundation, the Environmental Protection Agency, Colgate, Kohler, Orbit, Enel X, and Phillips & Temro Industries.
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