Mediaplanet and Osteoarthritis Action Alliance Team Up in the Bones & Joints Campaign

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Mediaplanet’s Bones & Joints campaign found within USA TODAY and online, showcases key bone and joint issues and how to address and treat them.

Mediaplanet announces the launch of its June edition of “Bones & Joints” magazine. This campaign addresses key bone and joint issues that Americans might face such as Osteoarthritis, Lupus, Scoliosis and more. It acts as a resource for the best treatment options and resources available now.

Osteoarthritis Action Alliance touches on how although there is no cure for osteoarthritis, joint pain and symptoms can be managed through treatment, lifestyle changes, and education.     There are certain low-impact activities that can help build strength over time. Some of these activities include water aerobics, yoga, and walking.

The print component of “Bones & Joints” is distributed within USA Today in New York, Los Angeles, Chicago, Dallas, Houston, San Francisco, Washington DC/Baltimore, Philadelphia, Florida, with a circulation of approximately 150,000 copies and an estimated readership of 450,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit:

Not many readers might know that although there are more than 100 types of arthritis, osteoarthritis (OA) is the most common form, affecting 32.5 million U.S. adults. To learn more, visit to learn about treatment and lifestyle changes.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit for more on who we are and what we do.

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Katie Konfino

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Donna Nuriel
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