Mediaplanet and PenFed Credit Union Team Up to Help Save Consumers Cash

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Mediaplanet’s Auto Care & Safety campaign found within USA TODAY and online, helps bring attention to the benefits of auto refinancing.

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Americans owe more than $1.2 trillion on vehicle loans and the right education on the benefits of refinancing can help Americans handle this number.

Mediaplanet today announces the launch of this May’s edition of “Auto Care & Safety.” This campaign will educate parents, teens, auto professionals and alike with the importance of driver safety, as well as increase education about auto refinancing, the importance of vehicle maintenance and how this can affect your vehicle's longevity.

There are currently more than 280 million cars and trucks on American roads with Americans holding on to their cars longer than ever before. In fact, the average American car is 11.8 years old. With longer life spans, this means that car owners are turning to mechanics and car professionals more than ever, looking for reliable professionals to ensure the best care for this expensive investment. However, many people overlook the financial potential of refinancing their loans. Refinancing can be extremely beneficial to the car owner by lowering costs, extracting equity, and improving your finances. Specifically, Americans owe more than $1.2 trillion on vehicle loans and the right education on the benefits of refinancing can help Americans handle this number.

The print component of “Auto Care & Safety” is distributed within today’s edition of USA Today in New York, Los Angeles, Boston, Chicago, DC/ Baltimore, Atlanta, and the Carolinas markets, with a circulation of approximately 200,000 copies and an estimated readership of 600,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: Auto Care & Safety

Pentagon Federal Credit Union Senior Manager in Automotive Product Experience, Annette Kalinowski, states that “Sometimes people refinance to extend the term of their loan so that their payment can be a little bit lower”. She goes on to say that auto loans are easier to handle than mortgage loans. “You can go online, fill out an application, and get a decision usually the same day, sometimes immediately,” says Kalinowski. “But know exactly what that product covers. Ask questions about what happens if you are upside down on the vehicle, if you have an accident, if you’re protected, and if the vehicle has mechanical issues.” It’s important to know exactly what you are getting into and look at every available option.

This campaign was made possible with the support of the Automotive Service Association, National Road Safety Foundation, National Safety Council, Put on the B.R.A.K.E.S., The International Detailers Association (IDA), PenFed Credit Union, Hum by Verizon, Endurance Warranty Services, Federal Tire North America, and Scosche Industries.

About PenFed Credit Union
Established in 1935, Pentagon Federal Credit Union (PenFed) is America's second-largest federal credit union, serving 1.9 million members worldwide with $25 billion in assets. PenFed Credit Union offers market-leading certificates, checking, credit cards, personal loans, mortgages, auto loans, student loans, and a wide range of other financial services. Our mission is to empower members of our community to achieve their financial well-being. PenFed Credit Union is federally insured by the NCUA and is an Equal Housing Lender. To learn more about PenFed Credit Union, visit PenFed.org, like us on Facebook and follow us @PenFed on Twitter. Interested in working for PenFed? Check us out on LinkedIn. We are proud to be an Equal Employment Opportunity Employer.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

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Donna Nuriel
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