Mediaplanet and Piedmont Airlines Team up to Highlight Career Opportunities in Aviation

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Mediaplanet’s Careers in Aviation & Aerospace campaign found within USA TODAY and online, helps shed light on the education and career opportunities in one of America’s most important industries.

Being a pilot for more than 30 years, Hogg’s passion for flight has only grown “Aviation really is the way to go, it really makes for a wonderful career.”

Mediaplanet today announces the launch of this year’s edition of “Careers in Aviation & Aerospace.” This campaign will advocate for the fulfilling careers that are available in the aerospace and aviation industry, stressing the importance of students pursuing the education and training in these verticals to prepare the next generation of aerospace professionals.

According to a 2018 Boeing Outlook Report, North America needs 189,000 new aircraft technicians and 206,000 new pilots in the next 20 years. With growing industry demands, the need for qualified and competent aviation professionals is at an all-time high. Aviation plays a critical role in the nation’s tourism, security, and economic growth. To meet these demands, the industry calls for increased recruiting, training, and solutions aimed to attract the new generation of professionals that will keep the industry moving.

The print component of “Careers in Aviation & Aerospace” is distributed within today’s edition of USA Today in the Chicago, Los Angeles, Atlanta, New York, Dallas, Houston, Las Vegas, Charlotte and San Francisco markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit

Piedmont Airlines, a regional airline owned by American Airlines, is working hard to make great career paths in aviation known to all. “There’s no better time to become a commercial airline pilot” says Lyle Hogg, CEO of Piedmont Airlines. While the path of becoming a commercial pilot is no easy task, Hogg highlights that finding success comes with being informed on a secure flight path. Not all regional airlines offer the same opportunities, and prospective aviators with goals of flying a legacy airline should do their research when thinking about his or her first job. Students who take a job with Piedmont are guaranteed a spot flying for its parent company, American Airlines, after five years with the regional carrier.

Piedmont Airlines is also offering great opportunities for more technical students in aviation maintenance tech. Facing a critical skills shortage, airlines are seeking mechanically-inclined students to fill in positions as aviation maintenance technicians, Piedmont is on track to hire 125 mechanics in 2019. “Students in vocational schools – the people who are good with their hands, that’s exactly what we need” says Bill Arndt, VP of maintenance and engineering at Piedmont Airlines. While high school students typically don’t consider a two year trade school as a preferred career path, an A & P mechanic license needed to work on aircraft from a reputable program can lead to an average annual salary of around $84,000.

Being a pilot for more than 30 years, Hogg’s passion for flight has only grown “Aviation really is the way to go, it really makes for a wonderful career.”

This campaign was made possible with the support of the U.S. Air Force Academy, National Business Aviation Association, Raytheon, Aerospace Industries Association, Piedmont Airlines, Constant Aviation, Arconic, National Gay Pilots Association, Spartan College of Aeronautics and Technology, Pittsburgh Institute of Aeronautics and the Organization of Black Aerospace Professionals.

Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit for more on who we are and what we do.

Melissa Durate
(646) 922-1404

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