Mediaplanet and Pitbull Team up to Talk Latino Culture and Success

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Mediaplanet’s Hispanic Heritage campaign found within the LATimes and online, highlights the challenges the Hispanic community faces, and the industry leaders that are doing their part to allow them to thrive and find success.

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"The Hispanic community is vital to the success of the United States’ culture and economy, however, this vital demographic is often overlooked."

Just in time for Hispanic Heritage Month, Mediaplanet announces the launch of its cross-platform campaign “Hispanic Heritage.” This campaign will educate readers about the influence of this culture on the United States, and the importance of honoring diverse perspectives and people. The campaign aims to empower future leaders, highlight current issues within the Latino community, and inspire readers to recognize how their own lives have been influenced by this rich culture.

The Hispanic community is vital to the success of the United States’ culture and economy, however, this vital demographic is often overlooked. Just 7 percent of STEM leaders are Hispanic and only 37 percent of Latino Americans obtain four-year college degrees. Even in spite of these statistics, there is still hope on the Horizon. Many have started to recognize how vital the Latino community is for our nation’s success and have started providing more opportunities for growth.

Latino musical icon Pitbull graces the cover of the print publication. In an exclusive interview, Mr. Worldwide shares his journey to become a musical legend, and offers his perspective on why having influential role models is so imperative. One of his biggest goals is to “bring people together and show them what we’re all about: positive energy and having a good time,” he says. Since the start of his career, Pitbull has drawn inspiration from this grandmother, aunt, and mother. He says his biggest goal in life is to inspire and be inspired.

An English version of the print component of “Hispanic Heritage” is distributed within today’s edition of the Los Angeles Times, and a Spanish version is distributed in today’s Miami Herald. The total print circulation is approximately 250,000 copies with an estimated readership of 750,000. The digital component is distributed nationally through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, ModernWellnessGuide.com/campaign/Hispanic-Heritage.

This campaign was made possible with the support of the U.S. Hispanic Chamber of Commerce, Congressional Hispanic Caucus Institute, Society of Hispanic Professional Engineers, Hispanic Alliance for Career Enhancement, Latinos for Education, American Institute for Graphic Arts, American Heart Association, National Math and Science Initiative, ALPFA, Amgen Foundation, Cadillac, CIT Group, Medtronic, National Renewable Energy Lab, and WomenHeart.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Sloane Ackerman
Sloane.ackerman@mediaplanet.com
(646) 619-3803

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Donna Nuriel
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