Mediaplanet and Robert Herjavec Team Up for the Latest in the Internet of Everything

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Mediaplanet’s Internet of Everything campaign found within San Francisco Chronicle and online, helps shed light on the newest advancements and challenges in the IoT field.

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“By swiftly taking action…brands can take the first step in rebuilding trust and demonstrating that security is a priority."

Mediaplanet is proud to announce the launch of this December’s edition of “Internet of Everything.” This campaign will act as an educational guidebook for modern business owners and IT decision makers. It educates people on the areas that IoT is having the biggest impact and advises key decision makers on how to implement IoT and build upon relevant applications in their existing business ecosystem. Advocating that IoT technology can seamlessly sync together with their daily processes in order to save time, money, and assist in making better decisions across the organization.

"IoT" is the term used to describe the internet of things: the connection via the internet of computing devices embedded in everyday objects, enabling them to send and receive data. Installation of smart IoT devices gives your business and its occupant's numerous benefits, the same benefits that technology and personal computing have brought to us over the past 30 years: convenience and the savings of time, money and energy. The internet of things is an essential driver for customer-facing innovation, data-driven optimization and automation, and digital transformation, as well as entirely new applications, business models and revenue streams across all sectors. At the same time, challenges regarding regulation, security and data, and even a universal understanding of what IoT is and how it can be applied are still being tackled.

The print component of “Internet of Everything” was distributed within San Francisco Chronicle with a circulation of approximately 163,000 copies and an estimated readership of 1.4 million people. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: http://www.futureofbusinessandtech.com/topic/internet-of-everything.

Robert Herjavec, entrepreneur and star of CNBC’s “Shark Tank,” is featured on the cover of the print publication. Through an exclusive interview, Robert discusses how cybersecurity can help businesses grow. “Security isn’t an IT issue, it’s a board-level issue for organizations globally. To speak more broadly, it’s a global citizen issue.” says Herjavec. He believes that cybersecurity is integral to building and maintaining customer experience as well: “By swiftly taking action…brands can take the first step in rebuilding trust and demonstrating that security is a priority."

The campaign features several notable IoT and industry thought leaders, from Robert Herjavec, Jeff Gordon, the NSA, Cloud Security Alliance, the American Farm Bureau, Industrial Internet Consortium, National Association of Manufacturers and more.

This campaign was made possible with the support of Sprint, Arable, Crop One Holdings, UL, CB Technologies, PTC, Blackberry and Spinlister.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Mitch Gross
mitch.gross@mediaplanet.com
(646) 619-0209

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