Mediaplanet and SHRM CEO Johnny C. Taylor, Jr., Partner to Discuss How Employee Well-Being & Engagement Leads to Business Success

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Mediaplanet’s “Employee Benefits and Well-Being” campaign, available in USA Today and online, examines what industry-leading companies are doing to invest in the success and wellness of their workers.

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"The cross-platform campaign advocates for an increased emphasis on overall employee health, engagement and benefits."

Using the expertise of industry leaders to explore solutions to problems facing the ever-changing corporate landscape, Mediaplanet today announces the launch of its March campaign for “Employee Benefits and Well-Being.” With topics spanning the U.S. skills gap, the role businesses can play in confronting the opioid epidemic, and the evolution of holistic health care and benefits, the campaign shows how companies can thrive when they invest in the well-being and success of their employees.

The cross-platform campaign advocates for an increased emphasis on overall employee health, engagement and benefits. By partnering with the HR industry's most prominent thought leaders, stories highlight the importance for employers to expand employee benefits and development programs, implement HR efficiencies and improve healthcare solutions — ultimately helping to create a happier, healthier and more developed workforce; and boosting company engagement, which improves retention and allows for professional growth of top talent.

President and CEO of the Society for Human Resource Management, Johnny C. Taylor, Jr., graces the cover of the print publication. Inside, Taylor shares his insight on how employers can begin to surmount the workforce skills gap. “The skills gap transcends industry,” Taylor says. “We can’t solve the skills gap by increasing the number of college graduates.”

The print component of “Employee Well-Being & Benefits” is distributed in today’s edition of USA Today in Los Angeles, New York, San Francisco, Washington D.C., Baltimore, Chicago, Dallas and Boston. In addition, it will be distributed at several industry-focused conferences, including the National Business Group on Health’s Business Health Agenda, Association for Talent Development’s International Conference, WorldatWork’s Total Rewards conference, Midwest Business Group on Health Annual Conference and the Human Resource Executive Health & Benefits Leadership Conference. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This campaign was made possible with the support of Johnny C. Taylor, Jr., Society for Human Resource Management, WorldatWork, Health Enhancement Research Organization, National Alliance of Healthcare Purchaser Coalitions, Integrated Benefits Institute, Midwest Business Group on Health, Association for Talent Development, DallasHR, WELCOA, Human Resource Executive Magazine, National Business Group on Health, Human Capital Institute, Lyft, Uber, American Chiropractic Association, American Heart Association, National Safety Council, Accolade, Bind Health, DailyPay, Geneia, Ginger, Ayco, Inspera Health, LinkedIn Learning, Marathon Health, MassMutual’s Workplace Solutions, Omaha Steaks, Paychex, Sedera Health, WebMD Health Services, Framery and FreshDirect.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Richard Sparano
Richard.sparano@mediaplanet.com
(646) 922-1415

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