Mediaplanet Announces New Campaign Focusing on the Importance of Face-to-Face Meetings

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Mediaplanet's 'Meeting & Events' campaign found within USA TODAY and online, gives Meeting Planners and the C-suite insight into the trends and leading destinations in the meetings, event and incentive travel industry, with the aim of creating more innovative and engaging events, conferences, meetings and expos.

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As we dive deeper into the digital revolution; telecommunication, social media, video conferencing and the cloud are making it easier for organizations to connect from distant locations without actually meeting people face to face.

The cross-platform campaign advocates for an increased emphasis on the importance of face-to-face meetings in the growing digital world. As we dive deeper into the digital revolution; telecommunication, social media, video conferencing and the cloud are making it easier for organizations to connect from distant locations without actually meeting people face to face. However, with less and less face to face communication, key parts of the business such as trust, emotion and capturing attention are suffering. As day-to-day communication continues to become increasingly digitized, it is more important than ever to take action to incorporate business trips for in-person meetings, conferences, events, and corporate outings– the value of face to face communication and engagement still outweighs the cost of travel and attendance for creating lasting relationships.

Carina Bauer, CEO of the IMEX Group, is featured on the cover of the campaign. Within the piece, Bauer shares insight on the importance of creating a lasting and positive event legacy. “Legacies come in all shapes and sizes,” she states. “The crucial idea is that you must have a true desire and commitment to creating positive change."

The print component of 'Meetings & Events' is distributed within today’s edition of USA Today in Los Angeles, New York, San Francisco, Washington DC/Baltimore, Chicago, Dallas and Boston with a circulation of approximately 250,000 copies and an estimated readership of 750,000. In addition, it will be distributed at several industry-focused conferences, including the IAEE’s EXPO! EXPO! 2018, IMEX America 2019 and the PCMA’s Convening Leaders Conference. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: http://www.futureofbusinessandtech.com/topic/meetings-and-events

This campaign was made possible with the support of IMEX Group CEO Carina Bauer, Meeting Professionals International (MPI), International Association of Exhibitions and Events™ (IAEE), Associated Luxury Hotels, Caesars Entertainment, Destination Cleveland, Disney Meetings & Events, Explore St. Louis, Global DMC Partners, Lansdowne Resort and Spa, New Orleans & Company, Visit Houston, Visit Pittsburgh, Meetings Mean Business Coalition, Professional Convention Management Association (PCMA), CEMA (Corporate Event Marketing Association), National Association for Catering and Events (NACE), Association of Destination Management Executives International (ADMEI), IMEX Group, Society for Incentive Travel Excellence (SITE), International Live Events Association (ILEA), Event Service Professionals Association (ESPA), Rental & Staging Network (RSN)

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns released through multimedia platforms. We provide our readers with insightful and educational editorial in the fields of their interest, designed to motivate them to take action. Our unique ability to pair the right leaders, with the right readers, through the right platforms, has made Mediaplanet into a global powerhouse in content marketing. We continue to explore and expand our network of partners and clients through the shared interest of providing our readers the best experience possible.

Press Contact:
Richard Sparano
Richard.sparano@mediaplanet.com
(646) 922-1415

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Donna Nuriel
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