This campaign will showcase the innovative work being done in the world of cancer research and highlight what industry experts and patients see as the potential future of the industry.
NEW YORK (PRWEB) March 26, 2019
Today, Mediaplanet announces the launch of this March's edition of “Future of Cancer Care." This campaign will showcase the innovative work being done in the world of cancer research and highlight what industry experts and patients see as the potential future of the industry.
One in two men and one in three women in the US will be diagnosed with cancer at some point in their lives; however, improvements in cancer screening and earlier detection have led to a 25 percent drop in cancer death rates. While death rates are declining each year due to innovations in treatment and prevention, continuous research is the only way to ensure the numbers keep dropping.
The print component of "Future of Cancer Care" is distributed within USA Today in New York, Boston, Chicago, Los Angeles, Houston, Nashville, Dallas, Phoenix, North Central and Atlanta markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
Triple negative breast cancer survivor Joan Lunden graces the cover of the print publication. Lunden, who is almost five years cancer free, opens up about her diagnosis and discusses the importance of early screening. “If [breast cancer] is caught at an early stage, there is a 98 percent chance you will survive this. This doesn’t have to be a death sentence.”
This campaign was made possible with the support of Joan Lunden, Marcia Cross, Cancer Support Community, Oncology Nursing Certification Corporation, American Society of Clinical Oncology, Miami Cancer Institute, Association of Pediatric Hematology / Oncology Nurses, Siemens Healthineers, American Cancer Society Cancer Action Network, Iovance Biotherapeutics, the Pearson Family, Personalized Medicine Coalition, American Association for Cancer Research and the National Coalition for Cancer Survivorship.
Mediaplanet is the leading independent publisher of content marketing campaigns covering a variety of topics and industries such as Health, Education, Lifestyle, Business and Technology, and Corporate Social Responsibility. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms nationwide. Visit http://www.mediaplanet.com for more on who we are and what we do.