Mediaplanet's Latest Campaign Empowers Men in Human Services Careers

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MediaPlanet, the National Association of Social Workers, the American Association of Colleges of Nursing, American Association for Men in Nursing Team Up to Empower Men in Human Services Careers

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Moreover, men account for less than 10% of social workers under the age of 34, suggesting that their numbers will dwindle even more in the next couple of decades.

Many professionals in the human service industry say their job is more of a calling than a choice, and that helping people is one of the most rewarding parts. From social workers and therapists, to educators and school counselors, those in the business of serving others appreciate the small and significant ways they're able to impact people's lives every day.

As “helping professions,” careers in human services are commonly grouped with other fields viewed as “feminine,” like nursing and teaching. The perception of human services as “woman-dominated,” is problematic in a number of ways, and potentially harmful to the very women who “dominate” its practitioner base.

Today, women constitute 81.6% of social workers, 69.9% of counselors, and 82.4% of social and human service assistants. Moreover, men account for less than 10% of social workers under the age of 34, suggesting that their numbers will dwindle even more in the next couple of decades. This campaign highlights the growing opportunity for men in the many fields of human services, showcase reputable colleges and universities who are offering programs and certificates, as well as demonstrate the increasing contributions being made by men within human services professions.

The print component of “Men in Human Services” was distributed within USAToday in New York, LA, D.C. Baltimore, Houston, Chicago markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: http://www.educationandcareernews.com/topic/men-in-human-services

This campaign was made possible with the support of the National Association of Social Workers, the American Association of Colleges of Nursing, American Association for Men in Nursing, Nebraska Methodist College, Lipscomb University, Lake Erie College of Osteopathic Medicine, Liberty University, and California University of Pennsylvania.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Gretchen Pancak
Gretchen.pancak@mediaplanet.com

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Donna Nuriel
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