Mediaplanet's Small Business in America Campaign in Partnership with The Hanover Launches in USA Today This December

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In partnership with The Hanover Insurance Group, Inc., Mediaplanet today announces the launch of this December’s “Small Business in America” campaign in USA Today. The publication is spearheaded by associations, key thought leaders, celebrities and organizations across different industries to provide insight and guidance for aspiring and current small business owners across the country.

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While small businesses in the United States today account for nearly 99.7% of all commerce and employ close to 50% of our country’s workforce, recent studies by the U.S. Bureau of Labor Statistics show that about 20% of these companies fail by the end of their first year.

While small businesses in the United States today account for nearly 99.7% of all commerce and employ close to 50% of our country’s workforce, recent studies by the U.S. Bureau of Labor Statistics show that about 20% of these companies fail by the end of their first year; with more than 50% ending before their fifth year and by the tenth year that number rises to 80%. Thus, this campaign will shed light on best practices for overcoming the most pressing hurdles and challenges as well as taking advantage of opportunities facing entrepreneurs and their employees today.

The Hanover, a premier partner of this upcoming campaign, offers small business insurance solutions designed to meet the needs of a wide array of organizations. Instead of a one-size-fits-all approach to protecting small businesses, The Hanover offers customized protection to meet their needs. Partnering with independent insurance agents across the country, The Hanover focuses on providing the highest quality of personal service and trusted advice to help protect small businesses from the unexpected—bad weather, accidental damage, theft, liability lawsuits and more. The print component of “Small Business in America” is distributed in USA Today on December 12, 2018. The digital component is distributed nationally, through a vast social media strategy and across a network of top news sites and partner outlets.

This campaign was made possible with the support of The Hanover, Small Business Administration, Entrepreneurs’ Organization, National Association of Women Business Owners, NFIB, the National Retail Federation, Wells Fargo, US Chamber of Commerce and many more.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

About The Hanover
The Hanover Insurance Group, Inc. is the holding company for several property and casualty insurance companies, which together constitute one of the largest insurance businesses in the United States. The company provides exceptional insurance solutions in a dynamic world. The Hanover distributes its products through a select group of independent agents and brokers. Together with its agents, The Hanover offers standard and specialized insurance protection for small and mid-sized businesses, as well as for homes, automobiles, and other personal items. The Hanover also writes international business through its subsidiary, Chaucer. As announced on September 13, 2018, Chaucer is subject to a sale agreement with China Reinsurance (Group) Corporation. For more information, please visit hanover.com.

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Donna Nuriel
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