With the increasing skills gap between what adults learn in school and what is required of them on the job, additional training is becoming more and more necessary.
NEW YORK (PRWEB) March 29, 2019
Today, Mediaplanet launches the most recent edition of their “Celebrating Continuing Education” campaign. This campaign focuses on today’s adult learner and how education can fit into their personal and professional life. As high school diplomas and bachelor’s degrees become expected by employers in today’s workplace, many adults feel that they need additional education and training to succeed, but do not know where to look for these programs. The campaign seeks to inform audiences of the opportunities that access to information on various forms of professional and continuing education can benefit them in advancing their current careerss or kickstarting a new one.
Jake Schwartz, CEO of educational pioneer, General Assembly, speaks on the value of dynamic training in today’s workforce. With the increasing skills gap between what adults learn in school and what is required of them on the job, additional training is becoming more and more necessary. Jake and his team saw the increased need for relevant, affordable career training and created GA to provide that education to busy adults. He stresses, “The real challenge is putting all the pieces together so the individual can invest reliably their time, their passion and energy, and their money to get a real return through a career with better economic prospects.”
The print component of “Celebrating Continuing Education” is being distributed within today’s edition of the San Francisco Chronicle in San Francisco, CA. The publication will also be distributed through various industry events in 2019, including the University Professional and Continuing Education Association’s Annual Conference, the Association for Career and Technical Education’s CareerTech Vision, and the American Association for Adult and Continuing Education’s Annual Conference. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
This campaign was made possible with the support of the National Association of Colleges and Employers, the University Professional and Continuing Education Association, the American Association for Adult and Continuing Education, the Association for Career and Technical Education, the National Association of Home Builders, Kim Kimble, Stanford University, Columbia University, the Flatiron School, University of Maine and many more leaders featured in the print campaign and online version.
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
Samantha.yagozinski (at) mediaplanet (dot) com