Mediaplanet’s “Lung Health” Campaign Educates and Encourages Readers to Take Preventative Measures to Protect Their Lungs

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Mediaplanet’s Lung Health campaign, found within USA TODAY and online, aims to raise awareness on chronic lung diseases affecting nearly 37 million Americans

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Lung disease is the third-leading cause of death in the United States, affecting nearly 37 million Americans living with some form of chronic lung disease.

Lung disease is the third-leading cause of death in the United States, affecting nearly 37 million Americans living with some form of chronic lung disease. Despite these daunting figures, we are heading toward a brighter future for lung health, due to advancements in early detection and treatment. Mediaplanet's new November edition of the 'Lung Health' campaign will reach both patients and professionals, alerting them to the innovative tools now available.

In partnership with the respiratory community’s leaders, this campaign educates readers on some of the most serious lung issues including lung cancer, pulmonary fibrosis, asthma, and cystic fibrosis. It also calls special attention to lung diseases in the age of COVID-19 and how every individual can take preventative measures to protect their lungs.

The print component of “Lung Health” is distributed within the November 25th regional circulation of USA Today with a circulation of approximately 200,000 copies and an estimated readership of 600,000 within the New York, Los Angeles, San Francisco, and Washington D.C./Baltimore markets. The digital component is distributed nationally, through a cast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This edition of “Lung Health” was made possible with the support of the American Thoracic Society, Lung Cancer Foundation of America, Go2 Foundation for Lung Cancer, Pulmonary Fibrosis Foundation (PFF), Allergy and Asthma Network, Personalized Medicine Coalition, Cancer Treatment Centers of America, Rock CF, Association of Community Cancer Centers, Bellerophon Therapeutics, GRAIL, Boehringer Ingelheim Pharmaceuticals and SunRADON.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Isabelle Garrity
Isabelle.garrity@mediaplanet.com
646 - 518- 5421

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Donna Nuriel
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