MediaPlatform® Customers Cite Crucial Role of Webcasting for Business Continuity

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Online Video Imperative When Global Companies Pull Back on Employee Travel

Markets are reacting to fears that the coronavirus outbreak will negatively impact the ability of companies to conduct their day-to-day operations. Fortunately, our customers have contingency communications and meeting plans in place and business broadcasts play a central role in those plans.

Amidst global fears of a widening coronavirus outbreak, webcasting is playing a central role in keeping international businesses connected and productive.

Video-savvy enterprises can quickly convert in-person meetings, events and activities into virtual venues that use live video for interactive, real-time information sharing and collaboration. In this way, online video – such as that provided by MediaPlatform’s Enterprise Video Platform – brings employees, partners and customers together to ensure that travel restrictions have a minimal impact on business operations.

“Markets are reacting to fears that the coronavirus outbreak will negatively impact the ability of companies to conduct their day-to-day operations. Fortunately, our customers have contingency communications and meeting plans in place and business broadcasts play a central role in those plans,” said Mike Newman, CEO of MediaPlatform.

MediaPlatform’s Enterprise Video Platform includes it next-generation live webcasting platform, MediaPlatform® Broadcaster, which gives producers easy-to-use, browser-based multimedia production capabilities with enterprise-class security and reliability, and the MediaPlatform® Event Success Dashboard (ESD), a real-time analytics tool that lets business broadcasters monitor in real time how audiences are reacting to webcast content via an audience sentiment widget that lets viewers register sentiment votes using intuitive emoticons.

Its end-to-end enterprise video platform also includes the MediaPlatform® On Demand video content management portal, and MediaPlatform’s video delivery capabilities – including its Smartpath network overlay rules engine for management of failover and redundancy across multiple vendor technologies and the MediaPlatform® Edge eCDN.

About MediaPlatform
MediaPlatform is a leading enterprise video platform enabling large-scale live streaming and on-demand video that companies use to engage remote employees, empower and motivate workers by giving them the power to rapidly self-educate and share knowledge, and attract and keep top talent. MediaPlatform gives customers an end-to-end solution and world-class services so they can use their networks for business broadcasts, consolidate disconnected video systems, accelerate their digital workplace transition, and gain insights into the reach and impact of their video communications.

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Darian Germain
@MediaPlatform
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