MedShift Connect Reveals Client Wins, Rapid Growth, and Key Metrics

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MedShift Connect celebrates key milestones with new partnerships, tripled revenue, and staff expansion

“We look forward to continuing this momentum going into the new year and plan to expand into advantageous markets as new partnerships transpire,” said Vice President Communications and Marketing, Victoria Olszowy.

MedShift Connect, a communications and marketing agency founded in 2018, announced today pivotal growth statistics, highlighted by client wins, staff expansion and increased revenue. Based in Charlotte, North Carolina, MedShift Connect has shown exceptional growth throughout 2020. In the past two years alone, the agency has worked with an ever-growing, diverse clientele list and offered valuable insight for those looking to elevate their brand. With partnerships in North America, Asia, and Australia in a diverse range of business verticals, MedShift Connect has utilized its comprehensive service offerings to maintain a global presence.

Social media management is one of the many comprehensive services offered by MedShift Connect and over the past few years, the agency has seen a major increase in client demand. In early January, the agency partnered with Y LIFT, a New York City-based brand providing the latest cutting edge aesthetic technologies through providers across the United States. The goal of this partnership was to facilitate the brand’s internal social media channels and increase awareness surrounding the practices non-surgical face lifting procedure. Since the initial start date of January 1, YLIFT has seen a significant increase in Instagram following and doubled their reach in comparison to the previous year.

Apyx Medical, an innovative, advanced medical device manufacturer and supplier in the aesthetics field, was another valuable win for MedShift Connect. Founded in Clearwater, FL and formerly known as Bovie Medical, Apyx wanted to increase awareness surrounding their Renuvion device following a strategic rebrand. MedShift Connect developed a plan for brand recognition and implemented social media monitoring, a strategy designed to analyze accounts on various social channels for brand misrepresentation and messaging. In April 2020, MedShift Connect officially took over Renuvion’s Instagram account and in the past year has seen a notable increase in key metric areas.

Earlier this year, MedShift Connect partnered with leading global aesthetics company, Merz Aesthetics, to lead an influencer campaign for their Cellfina device. The campaign was designed to educate patients about cellulite and the treatment options they had with Cellfina, as well as promote “The Dimple Truth.” Eight Instagram influencers participated in the campaign and as a result, drove impressive metrics for combined impressions, reach, and link clicks. Additionally, MedShift Connect’s paid search and social strategy increased overall reach, elevating Cellfina’s brand and strengthening their digital footprint.

Lumiton, a solar powered infrared technology company based out of Charlotte, NC, also found value in MedShift Connect’s offerings and recently concluded their “Wear Healthy” digital influencer campaign. Under the management of MedShift Connect, Lumiton’s Instagram account experienced a substantial increase in following and overall reach. The campaign proved to be successful, resulting in a surge in mask sales and amplified brand awareness.

“We’re extremely happy with the progress MedShift Connect has made since founding in 2018. Each client lends new opportunities for the team and our rapid growth affirms the value our agency provides. We look forward to continuing this momentum going into the new year and plan to expand into advantageous markets as new partnerships transpire,” said Vice President Communications and Marketing, Victoria Olszowy.

Additionally, MedShift Connect has seen strong adoption of other services such as media relations, custom content creation, reputation management, crisis communications strategies and brand development. Recent partner, K&B Management, has found great value in these offerings and plans to further enhance its brand through utilizing the agency’s media relations and digital production services. The Charlotte-based plastic surgeons are notable additions to MedShift Connect’s unique clientele list and lend credibility to the agency's expertise within the medical aesthetics field.

As MedShift Connect continues to build upon past achievements and future opportunities, the agency has also seen great success with staff expansion, over 60% growth since its founding in 2018. The agency’s team of highly experienced individuals offers unique skill sets in traditional and digital marketing, public relations and media relations efforts. With MedShift Connect, clients can expect to observe meaningful and measurable results throughout the duration of their partnership.

About MedShift

MedShift, founded in 2015 in Charlotte, NC, delivers a platform as a service to both medical device manufacturers as well as individual medical practices. Foundationally, MedShift enables access to the latest devices and technology to remain competitive and attract new business. MedShift has partnered with over 330 doctors in North America, Australia, and New Zealand to give practices the latest in cutting-edge treatment modalities, services, and systems.

MedShift is disrupting the traditional aesthetic device market by offering permanent placement, holistic subscription services for surgeons, physicians, and their business. MedShift’s broad portfolio of services for practices includes a portfolio of 25 leading aesthetic medical devices from nine manufacturers, an aesthetic eCommerce and subscription platform, in-house communications and marketing services, and inbound lead generation. For manufacturers, MedShift delivers a highly secure IoT platform consisting of both hardware and software assets allowing for real-time visibility, remote management, and big data modeling of entire medical device lineups. MedShift adds value across the manufacturer and provider spectrum and continues to empower robust integration with the leading brands and doctors in the industry. Additionally, in its first year of eligibility, MedShift ranked 185 on the 2020 Inc. 5000 list, leading as the 15th fastest growing health company in the United States.

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