Inc. 5000 recognition marks another milestone for Medstar Media, a specialized agency helping medspas, plastic surgeons and aesthetic practices compete in an increasingly crowded industry.
SALT LAKE CITY, Sept. 22, 2026 /PRNewswire-PRWeb/ -- Medstar Media, a leading aesthetic marketing agency specializing in medspa marketing, plastic surgery marketing and elective medicine, has been named to the 2026 Inc. 5000, the annual ranking of America's fastest-growing private companies.
The recognition marks another milestone for Medstar Media, an agency built specifically around the unique challenges of growing aesthetic and elective medical practices. Today, Medstar Media works with medspas, plastic surgeons and cosmetic practices throughout the United States, including some of the nation's leading aesthetic providers. The agency combines paid digital advertising, search engine optimization, website design and conversion optimization, content, CRM technology and patient acquisition strategy to help practices turn marketing investment into measurable growth.
"Aesthetic marketing is different from marketing almost any other business," said Chris Zelig, founder and CEO of Medstar Media. "Patients are making highly personal decisions about their appearance, their health and who they trust. The marketing has to generate attention, but it also has to build enough trust to turn that attention into an actual patient."
Medstar Media's specialization is rooted in more than 15 years of experience in aesthetic marketing.
Before building Medstar Media into a national agency, Chris Zelig spent nine years working from inside a medspa. That experience gave him a firsthand view of what happens after a lead is generated, including how quickly inquiries are answered, how consultations are handled, why prospective patients choose one provider over another and where marketing opportunities are lost.
That experience included Chris Zelig's longstanding work with SKINNEY Medspa, one of New York City's best-known aesthetic practices. Chris Zelig has worked with SKINNEY for approximately 15 years as the practice has grown and earned No. 1 national provider recognition for several major aesthetic technologies, including CoolSculpting, Emsculpt NEO, Sofwave and XERF.
Those lessons became part of the foundation of Medstar Media. Rather than measuring success solely through clicks, impressions or leads, Medstar Media's approach to medspa marketing and plastic surgeon marketing considers the entire patient journey, from how someone first discovers a treatment or procedure to how they research providers, interact with a practice, schedule a consultation and ultimately become a patient.
"We've seen what happens on both sides," Chris Zelig said. "We understand the marketing, but we also understand what happens inside the practice after the lead comes in. That has shaped the way Medstar approaches everything from advertising and websites to CRM, conversion and patient acquisition."
The aesthetic industry has changed considerably since Medstar Media's earliest years. Patients now have more treatment options, more providers and more information available to them, while medspas and plastic surgeons compete for attention across search engines, social media and emerging AI-driven platforms.
Medstar Media has responded by remaining specialized. The agency's work spans aesthetic marketing, medspa marketing, plastic surgery marketing and plastic surgeon marketing, with strategies developed specifically around how elective medical patients search for treatments, compare practices and surgeons, and make decisions.
"We've never wanted Medstar Media to be everything to everyone," Chris Zelig said. "We want to be exceptional at one thing: helping aesthetic and elective medical practices grow. We understand the treatments, the procedures, the patient journey and the business behind these practices. That's what we've built Medstar around."
Chris Zelig has also taken lessons from more than 15 years in aesthetic marketing beyond Medstar Media. He is the author of The Making of a $100 Million Med Spa, which examines the marketing, growth and business strategies involved in building and scaling an aesthetic practice.
Chris Zelig is also a member of Forbes Business Council, where he contributes articles about medical marketing, patient acquisition and the changing ways practices attract and convert patients.
For Medstar Media, being named to the 2026 Inc. 5000 represents national recognition of a company that has deliberately built its identity around the aesthetic industry and plans to continue investing in the technologies and strategies shaping its future.
Medstar Media is a leading aesthetic marketing agency specializing in medspa marketing, plastic surgery marketing, plastic surgeon marketing and elective medicine. The Inc. 5000 company works with medspas, plastic surgeons, cosmetic practices and other elective medical providers throughout the United States.
Medstar Media provides paid digital advertising, SEO, website design and conversion optimization, content, CRM technology and patient acquisition strategy designed specifically for aesthetic and elective medical practices.
Media Contact
Chris Zelig, Medstar Media, Inc., 1 8018903847, [email protected], https://medstarmedia.com/
SOURCE Medstar Media, Inc.
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