Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Meeting Members Where They Are: Crossroads4Hope's Outreach to Vulnerable Populations

New Jersey based Crossroads4Hope: A Network of Cancer Support has been addressing health disparities faced by vulnerable communities through a wide array of community partnerships. In response, Crossroads4Hope has developed a whole community, person and family centered approach to offering social and emotional support to people with cancer and their loved ones.


News provided by

Crossroads4Hope

May 14, 2021, 04:15 ET

Share this article

Share toX

Share this article

Share toX

Crossroads4Hope: A Network of Cancer Support
Crossroads4Hope: A Network of Cancer Support

BEDMINSTER, N.J., May 14, 2021 /PRNewswire-PRWeb/ -- The COVID-19 crisis has shed a light on health disparities in vulnerable communities, a challenge that New Jersey based Crossroads4Hope: A Network of Cancer Support has been addressing through a wide array of community partnerships. The organization has seen first-hand the challenges faced by people who are vulnerable because of factors including race, ethnicity, language, sexual orientation, income, or life experience. In response, Crossroads4Hope has developed a whole community, person and family centered approach to offering social and emotional support to people with cancer and their loved ones.

"Not everyone sees cancer through the same lens. Individuals come to a diagnosis from a lifetime of experiences that frame their cancer journey; these experiences in vulnerable and diverse communities have been underrepresented in clinical research for generations," says Amy Sutton, CEO of Crossroads4Hope. "As a result, these unique voices are underrepresented in the development of new therapies and treatments, and many people don't have access to the latest care options that can save their lives or reduce the burden of cancer on themselves, their families, and their communities."

"Not everyone sees cancer through the same lens. Individuals come to a diagnosis from a lifetime of experiences that frame their cancer journey; these experiences in vulnerable and diverse communities have been underrepresented in clinical research for generations," Amy Sutton, CEO

Post this

"So," Sutton adds, "most of all, we listen. From our meetings with community leaders, medical professionals, and public health officials, as well as listening sessions with community members, the message is clear and consistent: mistrust, fear, cultural barriers, lack of care coordination, and inadequate health literacy are the main reasons traditionally vulnerable patients who are at risk for, or who have, cancer do not seek the care and support they need."

Crossroads4Hope's programs utilize the expertise of three allied health professions: public health, social work, and child life. Public health interns and staff complete searches of clinical literature to identify the demographics and health disparities in different communities regionally, as well as nationwide trends and statistics. Social workers develop culturally humble outreach plans with community partners based on the specific needs of that community. Child life specialists provide developmentally-appropriate support for the children, teens, and families impacted by the disease, both directly with families and in schools.

The organization's interdisciplinary team identifies trusted organizations within vulnerable communities to build relationships and partnerships, through which tailored Crossroads4Hope programs and services can be implemented with the goal of activating individuals and vulnerable communities; reducing health disparities; increasing access to timely care; and improving quality of life and health outcomes.

"Our approach is grounded in social work and social justice. We seek to develop a deep understanding of the cultural norms, beliefs, and behaviors of each diverse community in order to avoid stereotypes, assumptions, and generalizations," says Sutton. "We are operationalizing what we are learning, which has prepared our team to create a safe space and programming that meet the needs of the whole community."

"Individuals and families in our communities are suffering due to lack of resources and representation; transportation issues; language and socioeconomic barriers; and stigma," says Katherine Schaible, LSW, Program Director at Crossroads4Hope. "Our goal is to provide culturally humble social and emotional support in trusted sites such as schools, places of worship, and other gathering places within these vulnerable communities."

One specific example of this customized outreach is Crossroads4Hope's Gladiator Program. This initiative seeks to empower and activate church members in the Black community to address non-clinical barriers to care. As a result of feedback gathered from literature reviews and outreach, an expressed need surfaced for information on oncology screening, treatment, and clinical trials that is uniquely tailored for relevance within the Black community. Crossroads4Hope is partnering with Calvary Baptist Church in Plainfield for this important project and plans to expand the initiative throughout New Jersey.

Utilizing a systems approach to change, characterized by relationship building and continued programmatic intervention at the local level, Crossroads4Hope is focused on activating these communities and the people affected by cancer by normalizing discussions around the disease; delivering monthly psychosocial interventions and programs with cultural awareness and respect; and connecting patients, families, and loved ones in a timely way to cancer resources and support.

"Crossroads4Hope has developed its Outreach and Education program within the framework of our traditional offerings, which we are expanding, because it is critical to offer a robust combination of both culturally specific and more generalized information to provide all of our members with the information they need," concludes Schaible.

To learn more about Crossroads4Hope, visit crossroads4hope.org or call 908-658-5400.

About Crossroads4Hope:
Crossroads4Hope was founded as an independent 501(c)(3) in 2002 by four women who believed that people with cancer and their families deserved professionally led, community-based social and emotional support, education, and resources throughout their cancer journeys. Since 2004, more than 15,500 people have accessed Crossroads4Hope, resulting in 84,000 visits and over 100,000 hours of programming delivered, always offered at no charge. Crossroads4Hope's network of support embraces all people touched by cancer—the diagnosed and their loved ones—providing access to resources and evidence-based programs of support, education, wellbeing, and hope. Crossroads4Hope is committed to upholding the dignity of all people through cultural humility and respect for gender identification, sexual orientation, race, ethnicity, and income difference. Our vision is to be THE safe space to turn first when you are affected by cancer to restore your whole being and family.

https://crossroads4hope.org/

Media Contact

Kristen Lefkus, Crossroads4Hope, 9082108510, [email protected]

SOURCE Crossroads4Hope

Related Links

https://crossroads4hope.org/

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.