MELANIN MODERN - An Afrocentric stock photo collection celebrating the modern professional woman.
PICHA Stock, A Seattle-based agency along with Ellipsis agency use the power of images to drive changes with the Melanin Collection, a selection of royalty-free Afrocentric images representing professional women, free of charge.
SEATTLE, Dec. 16, 2019 /PRNewswire-PRWeb/ -- Through this Melanin Modern Collection campaign, PICHA Stock, and Ellipsis have partnered along with volunteer photographers and professional women to break stereotypes by showing women of colour in a position of power, in a modern professional setting.
Black professional women are underrepresented on the internet and in the media. As a result of this, the same images are often used, sometimes "stolen", for social and commercial purposes.
The aim of this campaign is to offer a variety of royalty-free Afrocentric images representing professional women, free of charge. These can be used on social networks, marketing and communication support to increase visibility and promote a positive image.
Our message: The Afrofemme professional exists. It's me, it's you.
Afrofemme
/ˈafrəʊ fɛm/
adjective (informal)
- relating to or characteristic of modern women of African descent based anywhere in the world.
ELLIPSIS is a financial management consulting firm that supports African companies in improving their performance and promotes the construction of continental champions.
PICHA Stock is a Seattle-based visual content provider of curated and modern Afrocentric stories that empower brands and businesses to tell richer stories creatively.
This collection couldn't have been possible without the generosity of the models and the photographers who volunteered their time and talent. When using photos from the collection please remember to credit the photographers and use #melaninmodern.
SOURCE PICHA Stock
Share this article