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Melinda's Foods disrupts the chip industry with a trailblazing line of green banana chips

Melinda's Foods LLC is the first to offer flavored green banana chips, creating an entirely new category of healthy snacks.


News provided by

Melinda's Foods

Jul 24, 2019, 10:30 ET

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IRVING, Texas, July 24, 2019 /PRNewswire-PRWeb/ -- There is a new innovator in flavor and nutrition in an otherwise stale chip industry. Melinda's Foods created an entirely new category of chips when it rolled out its line of flavored green banana chips. It's already had so much success that it's reached more than 50,000 points of distribution in top U.S. supermarket cities. These chips are flying off store shelves as people enjoy the satisfying bite and crunch of these banana chips.

The company is the first to offer a variety of flavors in their green banana chips. They're made with fresh young green bananas with a hard and fibrous texture sourced from Colombia, and made in a state of the art facility. The healthier snack option is trans fat free, cholesterol free, gluten free, vegan and Non-GMO. The tasty flavors offered are Sea Salt & Vinegar, Sour Cream & Onion, Hickory BBQ, and Sea Salt. Plus two spicy flavors, Habanero Garlic and Sriracha, are available. In fact, Melinda's has been credited as the first to introduce the Habanero pepper to the U.S. market and make it a household name.

Our chips are most similar to mainstream potato chip flavors and as a result, we feel confident we can become the market leader in this new category, Flavored Green Banana Chips.

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Melinda's Foods is passionate about flavor. It's a family run company that prides itself in delivering high quality, fresh and unique products with beautiful packaging and branding. Melinda's Foods has also been disrupting the entire snack food industry. At Albertsons and Safeway in Oregon, Arizona, Nevada and California, the company led all dried fruit chips brands with a 34% market share of sales in a 12-week period, wiping out the competition in dollar share rankings. There is more to come in the future. Melinda's Foods CEO Greg Figueroa says, "Our chips are most similar to mainstream potato chip flavors and as a result, we feel confident we can become the market leader in this new category, Flavored Green Banana Chips. In a short period of time, we can achieve 8-digit dollar sales volume and capture more than 70 percent market share." Right now, you can find the chips in the produce and chip aisle of T.J. Maxx and Marshalls. They're also in select Albertsons' Safeway chains.

Melinda's Foods is also working with Winn Dixie, Meijer, Weis, TJX Stores, and Sprouts, which account for 4,950 store locations and 20,000 plus points of distribution. It's expecting record breaking sales. Savor the flavor. You'll go bananas for these chips! For your next snack obsession, visit https://www.melindas.com

SOURCE Melinda's Foods

Related Links

https://www.melindas.com

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