The induction of Melissa into this prestigious group speaks to her commitment to the industry and the leadership and contributions she has delivered
SCHAUMBURG, Ill. (PRWEB) August 27, 2019
Creative Group, Inc., a full-service meeting, incentive and recognition company, is honored to share that Melissa Van Dyke, Vice President, Design & Insights, was recently inducted into the Incentive Marketing Association (IMA) Hall of Fame. This award recognizes industry leaders who have championed the incentive industry through association leadership, education, leading-edge research and publishing. The induction took place at the awards ceremony at the 2019 IMA Summit in Chicago.
“I’m honored to be part of such an esteemed group of inductees,” Van Dyke said. “The rigorous nomination and affirmative process speak to the professionalism in the industry, and the drive to further the incentive industry and help companies improve their business with recognition, reward and engagement programs,” she noted.
“The induction of Melissa into this prestigious group speaks to her commitment to the industry and the leadership and contributions she has delivered,” stated Janet Traphagen, President, Creative Group. “We are honored to have her on our team to further the use of data insights into program design for our clients,” said Traphagen.
About Creative Group
Creative Group is a full-service meeting, incentive and recognition company that delivers business results by inspiring people to thrive. An industry leader, Creative Group has been honored with the CMI 25 Award, which recognizes the top 25 most influential meeting and incentive management companies in the U.S. and has received the award every year since its inception in 2007.
Creative Group was founded in 1970 and has served clients in financial services, life sciences, insurance, manufacturing, retail, technology, automotive and hospitality. Employing over 200 people, the company is headquartered in Schaumburg, Illinois and maintains offices in Detroit, Denver, San Francisco and Appleton, Wisconsin. Creative Group was acquired by Direct Travel in 2015. For more information about Creative Group, please visit http://www.creativegroupinc.com
About Melissa Van Dyke
Van Dyke joined Creative Group after leading the Incentive Research Foundation (IRF), as President for almost a decade. While at IRF, Van Dyke helped triple the organization's research and education footprint and oversaw the growth of the organization's primary incentive travel industry event, the IRF Invitational. Prior to this, Van Dyke held leadership positions as Managing Consultant of the Employee Engagement Practice at Maritz Motivational Solutions, Inc., and as a Senior Business Process and Technology Consultant for Ernst & Young LLP. Van Dyke has been named one of the "Top 25 Women in the Meetings Industry" by Meetings and Conventions magazine and was selected as Incentive magazine’s “Most Influential People in the Incentive Industry.” She has authored numerous articles, including a chapter on Non-Monetary Awards in the sixth edition of the Compensation Handbook.
About the Incentive Marketing Association Hall of Fame
The Incentive Marketing Association (IMA) Hall of Fame was established in 2016 to honor individuals who through a lifetime of achievements in the incentive marketplace played a major role in the success of the industry.
About the Incentive Marketing Association
The Incentive Marketing Association (IMA) connects members from leading companies across the marketplace to create a unified voice and growth for the incentive industry. IMA is the umbrella organization for the Incentive & Engagement Solution Providers (IESP), Incentive Gift Card Council (IGCC), Incentive Manufacturers & Representatives Alliance (IMRA), Incentive Travel Council (ITC), and IMA Europe. IMA members have the expertise, leading brands and services to help companies improve their business with recognition, reward and engagement programs.