The Beard Club co-founder, former CEO and viral video pioneer re-enters the business world after a six-year hiatus with a mission to redefine men's grooming
ENCINITAS, Calif., Sept. 7, 2023 /PRNewswire-PRWeb/ -- Hardworking Gentlemen (HWG), a men's premium, nontoxic grooming brand dedicated to crafting clean and sustainable personal care products, is proud to announce Chris Stoikos of The Beard Club fame as Chief Creative Officer (CCO) and partner. With Stoikos on board, Hardworking Gentlemen looks to revolutionize the grooming industry and further its mission to create dependable products that men can feel good about using daily.
The announcement coincides with the launch of an entertaining video ad campaign starring Stoikos – his grand re-entrance into the men's grooming world after the industry veteran went "off-the-grid" in 2016. Emerging from his six-year hiatus, Stoikos returns as an evolved gentleman and the new face of Hardworking Gentlemen, encouraging men to aspire to be their best selves, beginning with their daily routines.
"I've taken the past few years for self-reflection and during that time, my values shifted," said Stoikos. "I knew in my next venture I wanted to channel the energy and success of my personal realignment into inspiring other men to continue evolving. The Hardworking Gentlemen brand aligns perfectly with this ethos – a 'hardworking gentleman' is conscious, considerate, makes smart decisions and takes care of himself and others. I want to put those messages out into the world in a way that entertains, inspires and educates."
Hardworking Gentlemen has achieved success by striking a chord with men who crave more than just a grooming routine. The brand has cultivated a brand ethos that celebrates self-care, mindfulness, transparency and positive living. Stoikos' experience and innovation will play a pivotal role in furthering Hardworking Gentlemen's mission of creating high-quality, carefully-formulated men's grooming and personal care products. By focusing on the brand's core values of authenticity, honesty and hard work, the dynamic collaboration will deliver innovative content and introduce new products.
"We're thrilled to have Chris join the ranks of Hardworking Gentlemen, and we're ready to reshape the concept of the 'hardworking gentleman'," said founder Reid Ryan. "Together, we aim to champion a new era of modern masculinity through self care – inspiring men to work hard, find their purpose and be proud of who they are and what they're doing."
From their best-selling array of hair styling products and natural deodorant to shower staples and skincare, all Hardworking Gentlemen products are made in Southern California, sourced with the finest ingredients and packaged responsibly with biodegradable, 100 percent recycled packaging. For more information on Hardworking Gentlemen, please visit hardworkinggentlemen.com. You can also watch the brand's new ad campaign, starring Stoikos, here.
About Hardworking Gentlemen
Hardworking Gentlemen (HWG) is a distinguished men's grooming and personal care brand driven by an unwavering commitment to providing men with nontoxic, sustainable essentials that inspire confidence in their daily routines. Based in Southern California, Hardworking Gentlemen was built on authenticity and prides itself on goods made with the highest-quality ingredients and sustainable packaging that uses 100 percent recycled, biodegradable materials. Hardworking Gentlemen is more than a brand, it's a movement that redefines grooming and empowers men to prioritize self-care without compromising on their values. For more information, visit hardworkinggentlemen.com and @hardworking_gentlemen on Instagram.
Media Contact
Kelsey Buller, Hardworking Gentlemen, (619) 361-1217, [email protected], https://www.hardworkinggentlemen.com/
SOURCE Hardworking Gentlemen
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