This is the culmination of a year-long redesign project that began with discussions about brand and mission, who we are as a company, and our vision for the future.
BETHESDA, Md. (PRWEB) March 16, 2020
National seniors housing operator Meridian Senior Living announced the launch of its new redesigned website: http://www.meridiansenior.com on February 27, 2020. Not only does the new website better reflect the Meridian culture of creating extraordinary experiences for their residents, it also provides more advanced features, an enhanced user experience, and improved resources to caregivers, seniors, and professionals.
“This is the culmination of a year-long redesign project that began with discussions about brand and mission, who we are as a company, and our vision for the future,” states Kevin Carlin, Principal and Chief Sales Officer. “The result of those discussions guided the project and how we made decisions. We are very proud of the final product.”
In conjunction with the site build, Meridian updated its Corporate Branding Guide with changes to typography, an expanded and brightened color palette, guidelines for photo curation, and core messaging. These changes can be seen in the overall look and feel of the site—the first step in a complete rollout of a nationwide branding refresh for the company.
A redesigned website and community level sites are integral elements in executing Meridian’s ambitious multi-year corporate marketing plan with a focus on branding, digital advertising, analytics and the sales process. Through its strategic partnerships, Meridian continues to grow and expand its footprint in key markets. The new website allows Meridian to be more strategic with its marketing efforts, gathering data to make more informed marketing decisions that will pay off for its current portfolio and future worthwhile investments.
“There’s a lot of momentum at Meridian right now,” said Carlin. “The website is the launchpad for more exciting things to come.”
Created with the user journey in mind, Meridian’s new website has a simple, organized menu layout for easy, intuitive navigation. Other features include a more comprehensive search option including geolocation; Richer location pages with enhanced photo galleries, floor plans, activity calendars, news, menus, distinctive programs, and amenities; and a responsive design optimized for all devices.
For those seeking resources, the new website offers a more robust section with helpful guides on aging-related topics; The Navigator blog with articles and tips; how to afford care; and navigating memory loss.
For more information about Meridian Senior Living, visit: http://meridiansenior.com.
About Meridian Senior Living:
Meridian Senior Living, a privately held company based in Bethesda, Maryland, owns and operates seniors housing communities across the country and provides operational consulting to 24 communities in China. With more than 80 communities in 21 states and more in development, Meridian is one of the largest seniors housing operators in the U.S. The company prides itself on providing the highest quality care, exceptional lifestyle programming and a distinctive dining experience for its residents. For more information on Meridian Senior Living, visit meridiansenior.com.