Metro Philadelphia Launches wknd -- The Ultimate Guide for Philadelphians' Weekend

PHILADELPHIA, Nov. 12, 2018 /PRNewswire/ -- Metro Philadelphia today announces the launch of Metro wknd, Metro's new weekend edition with extended going out and arts coverage, supported by an increased circulation and a refined distribution strategy.

Beginning with the first issue last Friday, November 9th, an additional 10,000 copies of Metro's wknd edition will be distributed every Friday and available throughout the weekend – becoming the go-to weekly destination for Philadelphians planning their weekend as well as offering a unique communication platform for entertainment venues and cultural institutions in the Greater Philadelphia area. Together with distribution from Monday to Thursday it establishes Metro as Philadelphia's largest-circulation daily newspaper.

Susan Peiffer, Associate Publisher of Metro Philadelphia commented: "These are exciting times for Metro Philadelphia. A stronger product, higher circulation and enhanced distribution will better serve our readers – as well as deliver more results to our advertisers."

The first issue includes 17 pages of arts and going out content and 32 pagination with stories such as your guide to all the best holiday concerts, the return of Wreck It Ralph and tackling cyberbullying, the 50th anniversary of the Pennsylvania Ballet's performance of The Nutcracker, The Grinch star Benedict Cumberbatch on his grumpiest role yet and a calendar of fun and unique things to do in Philly this month among other stories.

Metro wknd will be overseen by Metro's Features editor, Matt Juul, and Philadelphia's Going Out Editor, Molly Given. Both editors have several years' experience writing about the local entertainment scene for major media and web sites such as Boston.com and Boston Magazine.

Alek Korab, Metro US Chief Content Officer said: "Put it simply, we want Metro WKND to become the ultimate guide for Philadelphians' weekend. In such a culturally-rich city, we only aim to deliver to Philadelphians what they deserve in print and online."

To celebrate the launch, Metro is opening up new innovative distribution channels. The newspaper will now be distributed via street promoters wearing WKND hats, as well as being available in and around all major SEPTA and PATCO transit stations around the city and suburbs.

For the latest news, entertainment, sports stories and much more visit metro.us. The newly redesigned site is faster, sleeker and easier to navigate.

Contact Information:
Susan Peiffer, Associate Publisher
Metro Philadelphia
[email protected]
215.680.8484 (mobile)
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About metro philadelphia and metromedia

Metro Philadelphia is Philadelphia's highest circulated daily newspaper and reaches a daily audience of over 242,000 busy commuters in Philadelphia. Metro delivers a smart mix of news and entertainment to Philadelphians Monday through Friday in print and 24/7 online at metro.us.

Metro Philadelphia is part of metromedia, a one stop-shop media house offering a wide range of media and content solutions to brands and businesses across multiple channels including print, outdoor and digital. Every month, metromedia reaches 4 million people in New York, Boston and Philadelphia.

SOURCE Metro Philadelphia