MFour Releases OOH Norms for Effectiveness Measurement

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MFour Mobile Research today announces the release of OOH Benchmarks by MFour™, a new product to help advertisers get clear results on their ad’s performance.

“We’re changing the game,” said Chris St. Hilaire, CEO at MFour. “Out-of-home ads are now measurable…it’s just what the industry needs to demonstrate ROI.”

MFour Mobile Research today announces the release of OOH Benchmarks by MFour™, a new product to help advertisers get clear results on their ad’s performance.

Accessing the largest database of outdoor consumer metrics assembled, OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories.

Brands are given a clear view of each ad—showing exactly how they stack up to the competition. Six key metrics are determined, including: ad exposure, ad recall, brand awareness, brand opinion, brand usage and consideration. Then a score is calculated.

The result is a clear mark on how well your ad performs, relative to the competition.

“It’s a scoreboard,” said Vardan Kirakosyan, VP of Research at MFour. “You get quantified metrics to tell you how your ad is performing. So, you can decide if the ad is effective—or if it should be adjusted—based on validated opinions of consumers in proximity to the outdoor campaign. No more guessing.”

“We’re changing the game,” said Chris St. Hilaire, CEO at MFour. “Out-of-home ads are now measurable…it’s just what the industry needs to demonstrate ROI.”

Features and benefits of OOH Benchmarks by MFour™ include:

  • Six key performance indicators for out-of-home ads.
  • Benchmark data from 100+ brands in 250+ campaigns.
  • 20,000 validated behaviors and survey completes informing the industry standard to benchmark against.

OOH Benchmarks by MFour™ is available on Monday, October 21st for pre-flight and in-flight campaigns. For more information, please visit http://www.mfour.com/iooh.

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Catherine Gutierrez
MFour
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