Mi Rancho Tequila Enters Fast Growing Asian Tequila Market

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Dean Lozoya Family executes International Distribution Agreement

Mi Rancho 100% Agave Tequila

We only work with producers and their products we personally like

Casa Tequilera Dean Lozoya S.A de C.V. the producer of Mi Rancho 100% Agave Tequila and HERMITAGE SPIRIT, Corp., announced today a long-term multi-year strategic production and distribution agreement to worldwide jointly develop the international award winning Mi Rancho 100% Agave Premium Tequila brand. HERMITAGE SPIRIT Corp. with their management’s network of leading Asian and European partners is a strong and trusted brand building and distribution business for authentic wine and spirit brands worldwide. HERMITAGE SPIRIT Corp. and Mi Rancho Tequila, one of the world's best new premium tequila brands, will work together to exclusively market and promote the brand. The format and the scale of this agreement are unique in the global wine and spirits industry. It also begins a new chapter of commercial cooperation between Mexico and China within the wine and spirits industry.

Ms. Claudia Schumann, president of HERMITAGE SPIRIT Corp. and Ms. Bergitta Reiss, CEO of HERMITAGE SPIRIT Corp., with many distinguished guests in attendance, today at a press conference at the Consulate of Mexico in Kansas City, stated “The strategic agreement between HERMITAGE SPIRIT Corp. and Casa Tequilera Dean Lozoya S.A de C.V. is anticipated to last for several years. Both companies will work to grow the marketplace share of the Mi Rancho 100% Agave Tequila brand through HERMITAGE SPIRIT’s brand management expertise, vast distribution network and knowledge of the Chinese and European consumer market.”

The mission of HERMITAGE SPIRIT Corp. is to offer reliable channels for consumers to buy authentic fine wine and spirits. “I cordially welcome Mi Rancho 100% Agave Tequila, to join HERMITAGE SPIRIT Corp’s. portfolio. It will satisfy the growing tequila consumption of the middle and upper class, and escalate the tequila business development of HERMITAGE SPIRIT Corp.,” said Claudia Schumann, president, of HERMITAGE SPIRIT Corp. "China is the fifth largest tequila consumption market globally and is projected to be a key driver of total global tequila growth during the next five years. The vision of HERMITAGE SPIRIT Corp. is to build Mi Rancho 100% Agave Tequila to the number one imported premium tequila brand in China and Europe".

HERMITAGE SPIRIT Management’s deep understanding of Chinese and European consumer insights and their professional brand building capabilities are the key reasons for this agreement.

"This strategic alignment with HERMITAGE SPIRIT Corp. is an exciting step forward in the execution of our international strategy, which is focused on establishing a strong distribution of our new powerful global tequila brand in core markets around the world," said Michael Dean, owner and founder of Mi Rancho Tequila. “The management of HERMITAGE SPIRIT Corp., is a proven and successful brand builder in the alcohol beverage industry, and is the right strategic partner for us to work with to build our brand portfolio in China and Europe due to their vast industry experience, established market relationships and deep knowledge of the Chinese and European consumer. This long-term agreement with HERMITAGE SPIRIT Corp. demonstrates our commitment to these regions and to investing in our brands.” Dean also commented that, “Carlos Gomez, President and CEO, of the Hispanic Chamber of Commerce of Greater Kansas City and The Metis Company were instrumental in the acquisition of this agreement and long term relationship with HERMITAGE SPIRIT Corp.

About Mi Rancho Tequila

The journey began in Jalisco in 2008, where the Dean-Lozoya family was determined to bridge the divide between premium taste and affordability. Premium tequila of course had to begin with 100% Blue Agave, planted in the ideally fertile soils of Jalisco, home of all highly regarded tequilas. The harvested product is then cooked using the autoclave method, which allows optimum control of the temperatures for ideal cooking, reducing the cost of production. The result is a clean true agave taste when the juices are extracted. Unique to Mi Rancho Tequila is their proprietary yeast, which is made from the same Weber Blue Agave plant that is the basis of their tequilas. This hand-formulated yeast is organic in nature and gives the tequila a cleaner and crisper presentation. Rather than regular distillation, a slow distillation process is implemented, which burns off more impurities, as well as methanol concentrates. The end result is captivatingly smooth and pure. The Maestro Tequilero, Sr. Hector Davalos Abad, is a highly respected and skilled expert with many years in the business of tequila distillation, over the course of which he has been responsible for the development of the profiles of several highly esteemed brands. Official website: http://www.miranchotequila.com

About HERMITAGE SPIRIT, Corp.

HERMITAGE SPIRIT Corp. is a distribution agency, managing specialty products worldwide. HERMITAGE SPIRIT Corp. was founded by two sisters, Claudia Maria Luise Schumann, President of THE WINE INVESTORS Corp., a Fine Wine Investment Firm and Bergitta Nanette Reiss, Co-Founder of PARK VIEW WINE Hong Kong and Mainland China, and president of BORDEAUX PARKVIEW WINES France, Trader of Classified Bordeaux Wine, with extensive expertise into the Asian and European Wine and Spirit market. HERMITAGE SPIRIT Corp. was created by the two sisters to promote and support products of outstanding quality. Both sisters’ state: “we only work with producers and their products we personally like”.

HERMITAGE SPIRIT, Corp. is headquartered in Panama with offices in China, Hong Kong, France, Germany, Russia, and USA. With their strategic partners in Asia and Europe and connections with the world’s most exclusive wine traders, spirit distillers and liquor experts, HERMITAGE SPIRIT Corp. builds multi-channel distribution networks that serve consumers across the world.

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Sally Davisson
@tequilamirancho
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