Michigan Legacy Credit Union Selects POPi/o Mobile Video Cloud To Steer New Branch Strategy With Multichannel Video Banking

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POPi/o enables virtual branch experiences for Michigan Legacy’s on-the-go member-owners, providing a concierge-level service via any personal device.

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“POPi/o is thrilled to be part of the groundwork for such an endeavor, utilizing custom-built mobile video technology to reimagine the branch network by making virtual yet in-person banking experiences a reality," said POPi/o founder & CEO Gene Pranger.

POPio Mobile Video Cloud (POPi/o), the industry’s first interactive mobile video banking solution, today announced its selection by Michigan Legacy Credit Union, making it the first financial institution in Michigan to deliver video-enabled assistance in-branch and across web and mobile channels, as the credit union pursues an innovative branch strategy designed to take its network into the digital banking world.

“Michigan Legacy’s new strategic vision provides that ideal blend of physical and digital branch services, not just for embracing the future of banking but helping create it as well,” said POPi/o founder & CEO Gene Pranger, who created the concept of video banking with the Interactive Teller Machine (ITM), and now POPi/o as the completion of that vision. “POPi/o is thrilled to be part of the groundwork for such an endeavor, utilizing custom-built mobile video technology to reimagine the branch network by making virtual yet in-person banking experiences a reality.”

Merging mobile video chat with real-time digital collaboration between consumers and financial institutions, POPi/o’s patented platform provides face-to-face, video-enabled support with experts and representatives while simultaneously facilitating complex banking tasks, including in-video deposits and transactions, document approvals and applications, secure document exchanges, ID verifications, consultations, account management and more.

In addition to implementing video banking services through POPi/o, Michigan Legacy’s new business plan includes selling up to four existing branches and building four new branches, all with inviting features for serving member-owners in the current vicinity of the existing branch footprint. The credit union has also launched a Community Development Team for providing assistance by mobile branch staff members at a business site, delivering services to those who are unable to visit a branch during normal business hours.

“At the heart of this new strategy is Michigan Legacy’s commitment to providing unparalleled service as we continue to bolster trusted relationships with our member-owners,” said Gary Leach, EVP/COO of Michigan Legacy Credit Union. “We’re excited to bring POPi/o to the forefront of our services, providing concierge-level support via any personal device, whether at home or on vacation, or anywhere life takes you.”

To help financial institutions best serve customers and improve internal performance, POPi/o’s Executive Dashboard and Support Center provide detailed call histories, analytics and advanced management functions, including an industry-first application for emotive recognition. POPi/o is also easily deployed within existing systems and allows smooth presentation of LOS (loan origination system) documents and incorporation of other current customer service applications.

To learn more about how financial institutions like Michigan Legacy Credit Union are using POPi/o to improve financial services, visit popio.com.

About Michigan Legacy Credit Union
Michigan Legacy Credit Union is a member-owned, not-for-profit financial cooperative serving members who live, work, worship, attend school, or own a business in Wayne, Oakland, Macomb, Monroe and Livingston counties. Michigan Legacy Credit Union is committed to providing quality financial services at a competitive price delivered professionally and efficiently while keeping members and their needs first. For additional information on Michigan Legacy Credit Union visit: http://www.michiganlegacycu.org.

About POPio Mobile Video Cloud
POPio Mobile Video Cloud (POPi/o) is a web and mobile video software solution bridging the gap between businesses and their customers. Through increased connectivity, this comprehensive and interactive solution enhances customer communication and action to empower sales and give companies the tools they need to exceed customer expectations. For more information regarding POPi/o, visit http://www.popio.com or call 801-417-9000.

Press Contact
POPi/o Mobile Video Cloud PR
Kristi McCain, (385) 204-4341

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