The 31st Micro Center in the U.S. brings hands-on tech to Silicon Hills, with a Grand Opening Celebration on Friday, November 13.
HILLIARD, Ohio, Oct. 26, 2026 /PRNewswire-PRWeb/ -- Micro Center, a leading national retailer of computers and electronic devices, will open its new Austin store on November 13, 2026. The Austin location is Micro Center's 31st store in the U.S. and its third in Texas, joining the Dallas and Houston stores and bringing the company's hands-on approach to Central Texas for the first time.
The store will be located at 12707 N Mopac Expy, in the heart of the city's tech corridor. It will be staffed by over 100 employees, creating new jobs in the Austin area.
"Austin is one of the most creative and technical cities in the country, and we're thrilled to open our doors here," said Rick Mershad, CEO, Micro Center. "From developers working on AI to gamers, makers, and the filmmakers and musicians who make Austin what it is, we can't wait to help everyone find the right tech and get hands-on with it."
With more than 45 years of experience, Micro Center serves IT professionals, developers, and engineers working with specialized AI PCs; gamers looking for the most powerful hardware; power users who need the latest Ubiquiti networking gear; makers exploring 3D printing, single-board computing, and DIY projects; and content creators who want the best tools for Austin's film and live music scenes. Micro Center was named "America's Best Tech Retailer" by PCMag readers, the third consecutive year the company has earned the title.
The Austin store features Micro Center's signature immersive shopping environment, with more than 20,000 products on hand, including the latest CPUs and GPUs, AI PC hardware, and networking solutions. Customers can test the latest technology in person before they buy, and a dedicated Knowledge Bar offers personalized help with building, upgrading, and repairing computers right in the store.
Store features: Ubiquiti, AI development, and more
Highlights of the Austin store include:
- Ubiquiti In-Store Experience: A dedicated destination for pro-level networking gear, where customers can explore the latest UniFi solutions in a specialized environment.
- Hardware for AI Development: The right tools for pushing the limits of AI, from Blackwell-based GPUs to systems built for 200B+ parameter models.
- 3D Printer Department: From prototypes to precision parts and creative builds, customers can explore various 3D printers on display and browse a large selection of over 500 filament products.
Micro Center's expansion into Austin reaffirms its commitment to brick-and-mortar retail. The approach delivers a hands-on shopping experience, expert advice, and immediate product availability that online shopping can't match.
The official Micro Center Austin page has the latest details on Grand Opening events. Dedicated Micro Center fans can also get into the new store before the official Grand Opening through the VIP Days program.
VIP Days
Sign up online to be notified of Grand Opening deals and receive a coupon for a free 128GB flash drive with signup. VIP Days offer a special preview just before the Grand Opening, so you can shop the deals and pick up your gift ahead of the crowds. Bring friends, and make sure everyone signs up to receive a flash drive.
Grand Opening Celebration: Friday, November 13
Micro Center's official launch for everyone. Join us on opening day for:
- Exclusive Grand Opening deals
- A custom Micro Center Austin mug
- Swag bags for the first customers in line
- Exclusive Micro Center Austin t shirts (very limited quantities)
- Live PC builds and content creators
- Vendor booths and giveaways
Check the official Micro Center Austin page for the latest details and to sign up for VIP Days: https://www.microcenter.com/site/stores/austin.aspx
About Micro Center
Micro Center operates thirty large computer and electronics stores in major markets nationwide. Founded in 1979 in Columbus, Micro Center is designed to satisfy the dedicated computer and electronics user. Uniquely focused on computers and related products, Micro Center offers more computers and related items (more than 20,000 items in stock) than any other retailer. Micro Center is passionate about offering a high level of customer service, with a knowledgeable and tenured sales team. Customers can visit Micro Center's 30 stores (with more locations coming soon) from coast-to-coast or microcenter.com for thousands of computer-related items, electronics, and other technology products.
Micro Center stores are located in:
Atlanta (2), Baltimore, Boston, Chicago (2), Charlotte, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Indianapolis, Kansas City, Los Angeles, Miami, Minneapolis, New York (5), Philadelphia, Phoenix, St. Louis, Washington, D.C. (2), Santa Clara, and coming soon, Austin.
Media Contact
Dan Ackermn, Micro Center, 1 6462791062, [email protected], microcenter.com
Meg Adrion, Micro Center, +1-614-850-3000, [email protected]
SOURCE Micro Center
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